This week at TwoFeetMarketing, we’ve been looking at how we can deliver more within the same time frame. We want our members and non-members to get more content to help build better businesses. We also have to manage the delivery of client orders.
Part of the plan was to increase the frequency of our blog. We’re now going to produce four blogs per week, which is aligned with the science that the more you produce, the better results you will get. It will also allow us to increase the range of content we can deliver.
However, this means that we had to look at our scheduling.
By adjusting our schedule, we were able to fit in more writing spaces, but this is only because we did a few things to improve our productivity.
1. Bulk Jobs
We have several clients who require similar social media content. Therefore, when we’re creating social media campaigns – we look at them all together and assign third party content as required.
This saves a significant amount of time, and it turns a job that could take three hours into a one-hour per day task. Then all we need to do on an individual basis is the follower management and personal interactions.
This is easily transferable. What tasks could you do in bulk to save on time? Running reports? Responding to emails? Client calls?
2. Grouping Tasks
We have clients with similar themes within their writing. While we don’t duplicate the writing, I’ve found it easier to group writing into themes. For instance, it’s easier to write an insurance blog after writing a financial management blog than perhaps a product based one.
It’s like cooking. You’ll find it hard to cook a Chinese dish immediately after cooking a pizza. Your mindset isn’t in a right place – and you might accidently put in the wrong herbs.
The same can be done in your business. Complete similar tasks for different clients who might be in the same industry during the same session.
3. Time Analysis
How long would it take you to complete a certain task? Think about that carefully when you start to create a schedule. If it takes two hours to complete a task, give it two whole hours in your diary and don’t split that time.
When you split a task into segments, you make it harder to deliver a consistent job. You have to refocus when you come back to the task, and it makes you less efficient in its delivery.
4. Using A Schedule
We’ve talked about a schedule, and that is exactly what we use. Every day is planned from what jobs are needed to be done and what time they should be completed by. This helps to ensure that we don’t forget tasks or think we’ve got more time when we do.
This demands careful planning, but it helps us to set realistic customer expectations.
With these changes in place, we’ve been able to increase the productivity of the business, without any additional costs. When was the last time you were able to achieve that? Let us know in the comments.