Blogging is one of the best ways you can grab attention for your brand. However, writing is an art and a skill that you or your staff may not possess. Therefore, you need to consider whether hiring a professional blog writer is the best course of action for your business. There are many benefits for hiring a professional blog writer and here they are:
A Professional Blog Writer Provides Quality Content
For you to be convincing to your audience you need to deliver quality content on a regular basis. A professional blog writer has experience and skill to do this. One that has the right training can provide you with consistently good blog posts that will provide your followers with useful information.
A Professional Blog Writer Will Not Miss A Deadline
One of the biggest problems that businesses suffer from is that they are unable to keep up with the publishing demand. This often results in missed deadlines and blogs being unfurnished with content for significant amounts of time. Professionals prize themselves on delivering content on a regular basis and never missing a deadline.
Consistency is more important than you think. Google will regularly watch your site for updates and the more updates you publish, the better the rank you can achieve. Also, your audience will notice when you have stopped publishing content and assume that your business has failed. Using a professional will stop this from happening.
A Professional Blog Writer Will Provide You With Advice
When you start blogging for your business you might not know exactly what to do. Some of the most commonly asked questions by clients when they start blogging include:
- How long should the blog post be?
- What images should I use?
- How many images should I use?
- How often should I create content?
- How can I promote my blog?
- What techniques can I use to convert readers into leads?
By using the services of a good professional blogger you can have these answered without spending too long searching for an answer.
A Professional Blog Writer Will Help You Promote Your Content
The best aspect of having a professional blog writer is that they will likely have numerous clients. The more clients they have, the more opportunity they have for cross promotional activities. Cross promotional activities are where similar audiences can be directed to your site from complementary businesses that are using the same blog writer.
For instance, imagine you are an accountant who is interested in attracting businesses customers. The professional blog writer might have business consultants, marketers, HR advisors or other business supply services on their client links. Some of the content they’ve written for them could be good source material for your blog or alternatively, they may help with the social media aspect as well and cross promote content because you both have the same audience: business leaders.
At the same time, your content could become good source material for other blogs they are involved in. This will lead to incoming links which will strengthen your SEO while offering direct traffic from blogs with a similar audience.
A Professional Blog Writer Is Cost Effective
There is no hiding the fact that a highly trained blog writer is going to be more cost effective than someone who has no experience in the industry. It is the same with accountants, payroll clerks and such forth. Research supports this claim with those possessing digital marketing skills taking 20% more time to complete tasks and costing UK businesses millions of pounds every year.
Hire a professional blog writer today to ensure that you are getting the best from your online marketing campaigns. A good blog writer will ensure you receive high quality content on a regular basis that will attract and convert your readers.