Digital marketing is one of the best ways to draw attention to your brand. Research has demonstrated a dramatic change in consumer behaviour from those who search the phone books (like Yellow Pages) to using Google and other search engines.
However, many people who enter the digital marketing realm to promote their business seem to collect several misconceptions that can ruin the digital marketing reputation. So here we are going to discuss some of the worst misunderstandings and set the record straight.
5. Digital Marketing Is Expensive
Digital marketing does not need to cost your business much at all. In fact, the only cost might be that of your existing staff and website. There are many free tools that can help you manage your blogging and social media activities. You also don’t have to use other methods such as paid search or affiliate marketing (although affiliate marketing only costs when your affiliates make a sale).
4. Digital Marketing Is Easy
While no-one has actually said this, they have implied it by telling digital marketing experts exactly how to do the job. The truth is that no expert, no matter how experienced they are, knows everything. Each brand needs a new approach and while some will be similar – there will be differences that make them unique.
It can also be tough on social media networks while building your blogging audience and email list. This is why so many businesses actually abandon their digital marketing ventures before giving them a chance to be successful.
3. Digital Marketing Gives Instant Returns
When you start to build your online profile, it is just like starting a business – you need to have time to achieve any sizeable results from your digital marketing. Think about it like this: when you start your business, who knows about it? Your friends and family; but, often your target customers will not. To achieve awareness you’ll need to market your brand and become discovered.
The same can be said with digital marketing. A blog does not become a success until it achieves at least 50 posts, while social media can take 6 to 12 months before returns are made – and that is if best practices are employed.
Those who think that they can start on digital marketing one day and then suddenly be a success the next day will be disappointed. This is probably one of the main reasons why many do not continue on with their digital marketing campaigns.
2. Social Media Sells
This is one of the worst digital marketing misconceptions. We’ve discussed before that social media is not a sales machine. Research also backs up these claims. According to research, only 1% of all online sales start with social media. Alternatively, SEO (which is a long term marketing strategy) accounts for 16% of all online purchases.
SEO is supported by your blogging, social media and other digital marketing activities. But, if you give up on these activities, Google will actually penalise you. Therefore, don’t just concentrate on your social media – but use all digital marketing avenues and continue to do so over the long term.
1. Digital Marketing Is Only Relevant To Large Businesses
This is not the case. In fact, research has often found that those businesses with 10 employees or less are better off than larger businesses. Therefore, small businesses should be embracing social media and blogs more than larger businesses.
On the other hand, large businesses are also finding considerable success online. Oreo is a popular brand that often has success with its marketing campaigns. It is incredibly good at online newsjacking (as demonstrated in one of our Premium guides) and also at grabbing attention on Youtube (see this article).
So digital marketing is for everyone, whether you are small or large.
Digital marketing is one of the best ways you can grab attention for your business. However, there are several misconceptions about the industry and the practices that often result in disappointed business leaders. Learn to avoid these misconceptions and think clearly about your online efforts and you will find that you can have a successful online profile that will attract audiences, generate leads and sell your products / services.