How to Monetise a Blog

Blogging is a great way to express your passions in a low-cost fashion. There are numerous platforms that you can use to build a blog, including Shopify and a self-hosted WordPress website. However, in the end, you need to find out how to monetise a blog to make it worthwhile.

Luckily there are numerous ways that you can monetise a blog. In this blog post, we’re looking at the ways that you can monetise your blog.

1. Advertising

The first option is to add advertising for third parties to buy on your website. There are numerous ways that you can add adverts. You can, for instance, sell banner locations on your website and charge a flat rate for a day, week or month. The banners can include a link to the advertiser’s website.

This is one of the more interesting ways for your website as you can charge a fair price for inclusion on your blog. The adverts can also be regularly changed, so they can be more relevant to the time of year or current trends.

The advantage of advertising is that you can set a rate based on the levels of traffic that you have. Some websites charge just a few pounds per week. However, as your website’s traffic grows, you can increase the prices.

2. Guest Posts

You can offer third parties a chance to use your blog as a way to spread the news of their views. Using guests’ posts you can decrease the pressure on your writing and you can also find ways to earn more money.

Be sure that you have a good way to improve the value of your blog. There are numerous factors to consider including the amount of traffic that might read their blog post, the social media presence you have and more.

You can also charge more as your blog grows.

Be sure that when you are setting up guest post systems you create a set of editorial rules. These are really important because you don’t want lots of different styles written on your blog that are too contrasting.

And be sure that you don’t have a website that is just about guest posting. Be sure that you mix your own content within the blog post.

monetise your blog
OptinMonster can help you to monetise your blog

3. Affiliate Marketing

Affiliate marketing is one of the most popular ways that you can earn money on your blog. This is when you advertise a product/service on your website and include a link to the seller’s website. When traffic is driven to that website and then converts, you’re given a commission.

This can be a simple option, but getting the right affiliate programs can be difficult. So many affiliate marketing programs only want to have partners with high levels of traffic. So unless you’re getting 1,000 people a day into your website, you might be limited on who you’re partnering with.

Amazon is a common way for people to get started with affiliate marketing. However, you need to make at least three sales within 90 days, or you can be removed from the program. And this can be hard to achieve without lots more traffic.

In contrast, however, there are some good programs out there that have fewer requirements.

Affiliate marketers can often earn a full-time wage with ease.

4. Display Adverts

Display adverts are very similar to the adverts that are above. However, with this, you give control over to an advertising network like Google. They choose the advert on your website. You also have different payment systems. Instead of a flat fee for those advertisements, you’re paid for the number of times that a customer clicks on an advert.

There are numerous problems with this option, including:

  • Pay rates are very low.
  • You don’t get control over who is advertising on your website.
  • There are new technologies that can blog adverts.

Display adverts can also look very unattractive on your website. Especially if you don’t have any website building experience.

5. Merchandising

Another option you’ve got is to create merchandise. This can be a great option and you don’t need to pay for anything unless you make a sale. Use sites like Printful and Printify on Shopify to make the merchandise. These are print on demand, so products are created when an order is made.

Merchandising can be a good way to meet demand in a timely and relevant manner. You can also change designs without having to sell off old stock at a reduced price.

There are lots of different merchandising products you can have as well. For instance, you can add clothing, stationary, mugs and more.

6. Coaching

You might want to create coaching options. This is when you offer a service and help people with specific problems that are related to your blog. For instance, if you are a pet blog, you might want to offer care classes online or animal behavioural lecturers online.

Coaching can be a fun way to monetise your blog. And you can charge a premium for interaction with you.

However, it isn’t a passive income like some of the options above.

7. Books

Create a book that is related to your blog and sell that online. Like with merchandising, you can use apps like Lulu on Shopify or Amazon’s KDP options to create books on demand. You can also digitalise them, getting them to be sold as eBooks.

Books are a great way to earn revenue online and you probably already have all the content that you need on your website and within the blog to get started.

What you might need for a book however is an editor to adjust the content with the book, cover artists and a book formatter.

8. Membership

Finally, you might want to consider having a membership site. A membership site is where you can offer those paying a subscription a specific set of perks. This could be like exclusive content, monthly Q&A sessions, previewing content, exclusive merchandise and more.

Membership sites are really hard to run, but they can be a great way to build loyalty. Membership sites are also a great way for you to sell additional products like books, merchandise, coaching and more.

Final Word: How to Monetise a Blog

There are numerous options when you’re looking into how to monetise a blog. And you don’t have to restrict yourself to just one way to monetise your blog. You can use any number of options to help you earn more money.

The important thing is to try and remember the basics of running a blog. That is ensuring that you’re creating enough content and of the right length. Otherwise, traffic levels can fall. Then, no matter what options from above you choose, monetisation will never happen.