Why Some Hashtag Slogans Just Aren’t Needed!

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Some hashtag slogans just aren’t great for your marketing

Hashtags are a great way for your business to attract audiences to your brands on social media by using topics to connect your brand with their searches. This has been the cornerstone for many platforms for a long time. For instance, using the hashtag #biztips will attract those looking for business advice and support.

From time to time there are hashtags that pop-up for a particular cause. Recently there was the Elton John case where he encouraged users to create content with the tag #BoycottDolceGabbana. This did grab some attention and for a while it was trending.

Other times that hashtags are used to discuss latest news like the Election Debate or global traffic accidents. There are then hashtags developed to raise awareness for brands or ideas.

A recent creation was the #NonWritersSay hashtag. This was the creation of an author who felt that those who don’t write for a living don’t understand of the process of writing.

Is There Truth In The Hashtag?

The creator of the hashtag stated that they wanted to highlight the fact that many of those who aren’t writers don’t understand the process. With this I totally agree at times. Writing blog posts and social media is a talent just like any other position and one that doesn’t take just five minutes to do.

I am also a fiction writer. At the time of writing this post I am just about to publish another book. I know the process of strategising, drafting, second drafting and revise, revise, revise. It doesn’t end there, as editing, formatting and marketing all take over. I work long hours to make both careers work alongside each other – just as the author of the hashtag states.

However, that doesn’t mean that I agree with the hashtag. First of all, most of the content that has been created has been relatively negative towards non-writers. This is an important consideration. The non-writers who they are talking about are often their readers, as demonstrated with the tweets below.

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Creating content like this could be harming their marketing efforts. Authors are personal brands and are just as susceptible to a social media faux pas as any business. In fact, some of our premium content has demonstrated how a published author got into trouble on Twitter.

By engaging their audience, and their main customer base in this manner they are devaluing their readers. This audience can be very fickle and it could lead to some of their core readers moving on to other authors who have shown respect to them: just as Gerald Ratner turned customers away from his jewellery shops when he stated his products were rubbish.

So You Can’t Use Similar Hashtags?

There isn’t any reason why this hashtag and others like it can’t be used. However, it should not be used in its current form. Alienating readers will damage the income of those writers as readers will feel betrayed.

Yes there are reasons why writers feel that others don’t understand their role but they are not alone. Many individuals don’t understand the blogging and social media process. Nor do they understand how much effort has to go into being a professional football player, nurse, banker, business owner, father, mother or any other profession / role anyone does.

We can’t all express our frustration as people simplify our roles and jobs in such an abrasive way. Instead we should look at ways to highlight our feelings with humour and subtlety. This way we can make an impact upon our audience and keep them interested in what we have to sell. Otherwise we all risk alienating our key customers.

Conclusion

Hashtags are an important way to draw attention to specific campaigns that we have. However, we must also consider how those who are reading our content will react to what we are publishing. Many people will feel that our jobs are not understood by others and there are hidden aspects that people do not know about or understand. However, by creating content that could be misinterpreted is not the best way to highlight your plight.

Instead you should consider highlighting our feelings in a lighter tone that can create humour from peers and audiences. This can both enhance your reputation and develop closer bonds between you and your customers.

What are your opinions about the #NonWritersSay hashtag? What hashtags do you think have been created in error?

Let us know in the comments below.