Explainer Videos: Why Are They So Important For Your Marketing

Explainer videos image
Why are explainer videos important for your marketing?

While blogging, social media and email marketing is very important for your business’ marketing efforts, there are other options that you have to consider. One of these is using explainer videos to sell your brand identity and the benefits of your products. But why are explainer videos so important for your digital marketing campaigns?

Explainer Videos Apply To More Than One Type Of Learner

There are many different types of learners; creating content for all of them can be difficult and confusing for the audience. However, explainer videos are able to attract the attention of these different learners. A study of 221 undergraduate students found that 105 (47.5%) were visual learners, another 105 had no preference and 11 were verbal.

Explainer videos therefore take advantage of everyone’s preference.

Audiences Consumer More Content

A typical explainer video is watched for an average of 2.7 minutes. This is compared to just 28% of website text. Every eight seconds is roughly worth 20 words, therefore, audiences can consume approximately 400 words of video content compared to just 168 – 280 (28%) on the average blog post.

Explainer Videos Are More Memorable

According to other studies, information that is presented in video format is more memorable. According to some research, people will retain 50% more information when they view content through visual and verbal learning cues compared to text alone.

Simpler Presentation On Explainer Videos

Explainer videos aren’t suitable for long drawn out sentences and complex word structures. Much of the content on them needs to be short statements and preferably have lots of visual clues to the message being presented.

This forces you to take a message, like the one presented in this paragraph and shorten it to a simple one line message.

There are three reasons why video needs shorter messages:

  • Text needs to be large enough to read from a distance, so you only have space for a few words.
  • You can only have text on the screen for about 6-8 seconds before the audience looses concentration. Therefore you are limited to only 15-20 words at most.
  • You need space for images and preferably good animation or action on the screen. Spending time on too much text will lessen the strength of the rest of the video.

They Are Shared More

Whether it is on YouTube, another video sharing site, social media or even through your own website, videos are more likely to impress an audience. If this happens, then your viewers are going to share your video more frequently.

That is why it is important to ensure you have a lot of sharing options accompanying your videos. If you are sharing the video on social media or YouTube then this isn’t a problem. However, if you are publishing your video on your website, you might need to look at other options.

More Visible

YouTube is the second largest search engine on the internet, based on the number of search queries entered per month. A video can even prominently display on a Google web search. Therefore, your video and brand can gain a lot more exposure by being published online. For this to happen however, you have to optimise your video’s description for Google and other search engines. Otherwise it will not be visible.


Videos are one of the greatest ways you can start to market your business today. They are engaging with the audience, inexpensive to produce and can go viral quickly. Creating videos for your business should be high on your priority list if you want to be ahead of your competitors. Even having just one video can help you to convert more visitors into subscribers, leads and customers, this can make a return on your investment very quickly.

Do you use videos in your marketing campaigns? What results have you seen?

Let us know in the comments below.