43 Digital Marketing Stats To Blow Your Mind

Do you think that digital marketing is right for your business? Are you thinking that it is just a trend that will disappear in the next few years? Then here are some statistics for you to consider:

Blogging

1. 81% of consumers trust blog content, even if they don’t know the brand.
2. Blogs have been rated the fifth most trusted source of information online.
3. 61% of consumers will make purchasing decisions based on blog content.
4. B2B business blogs can generate 62% more leads.
5. 73% of online consumers are frustrated when they read content that is not relevant to their interests.
6. A third of consumers expect brands to be creating and publishing content via a blog.
7. Content marketing has improved brand awareness report 70% of marketers.
8. Growing brand awareness is the main objective for 85% of marketers.
9. Brands that generate more than 15 blog posts per month receive 70% more leads.
10. Blog posts that contain at least one image gain 94% more views.
11. Only 5% of online users will read every line of an article. Yet many will share it with their peers.
12. Businesses that prioritise their blogging campaigns are 13 times more likely to receive a positive ROI.
13. Companies who blog receive 92% more links to their site.

Social Media

14. Social media is accessed by mobile phone by 71% of users.
15. 89% of businesses have a social media account.
16. Food and drink brands are the most popular on social media, being mentioned one third of the time.
17. Social Media has increased traffic for 80% of businesses using it.
18. 52% of brands generated a lead from their Facebook activities in 2013.
19. A short Facebook post will generate 23% more interaction than a longer one.
20. Facebook posts under 250 characters can generate 60% more interaction.
21. 35% of Facebook fans have liked a page so they can participate in a contest.
22. 42% of Facebook fans have liked a page so they can receive a discount coupon.
23. One quarter of consumers expect a response within one hour when they’ve made a complaint on social media.
24. 59% of companies have integrated their email and social media channels.
25. More than half of businesses using social media have said it has helped them sell their product.

Email Marketing

26. 74% of consumers like to receive promotional material via their email accounts.
27. 52% of UK consumers are motivated to subscribe to an email marketing list to receive vouchers and discounts on products.
28. 91% of email users check their accounts every day.
29. 60% of UK consumers have made a purchase online because of a marketing email they have received.
30. 39% of brands have no marketing strategy for mobile email.
31. Only 11% of brands send out mobile optimised emails.
32. 48% of emails are opened on a mobile device.
33. 19% of brands send out birthday wishes to their customers via email.
34. 43% of brands who use birthdays as part of their email marketing strategy find it very useful.
35. Only 15% of brands are using abandoned cart email strategy.

Infographics

36. The volume of infographics increased by over 800% between 2011 and 2013.
37. 83% of learning is done visually.
38. 93% of communication is done non-verbally.

Video Marketing

39. Every nine days there is more content uploaded to YouTube than the BBC has produced throughout its entire history.
40. 65% of consumers will share videos they have seen via social media.
41. 70% of consumers will perceive a brand more positively after seeing interesting video content.
42. Video is watched before text by 60% of all web users.
43. 20% of video watchers are viewing the video in relation to their main occupation.