Title Capitalisation: Which Way Is Best?

title capitalisation
One of the biggest headaches for content writing is how to capitalise headings. There are so many different title capitalisation styles that you can be forgiven for not knowing which is more suitable for you. Even articles that write about this topic can sometimes forget an acceptable way to capitalise titles. Here is our quick guide to the title capitalisation options your business could use in documents, website copy and blog posts. First Tip: Formatting Not Editing The first issue to...
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Is Your Website Letting You Down?

website sales images
One of the biggest challenges for businesses in this day and age is getting the customer to recognise the brand, visit the website and then commit to a purchase. Buying habits have changed significantly over the past decade and shoppers are now using the internet more to buy products, even when they are in the shop itself. The most crucial stage of the digital marketing experience is the conversion. It can take between 5 and 12 interactions, 80% of the time, before a person makes a purcha...
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A Small Business Website: What Is Important?

small business website word art
Since the inception of the internet, the small business website has changed roles. It used to be the luxurious item that was only there if you could afford it and wanted to demonstrate your position in the new world. Now it is an essential tool if you want to survive in an increasingly digital world. Yet, in 2013, 55% of small businesses still didn’t have a website. This hasn’t changed much either, over the past couple of years, small business websites still aren’t being created at the sp...
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Are Your Images Optimised?

Images optimised example 2
The speed of your site is vitally important when it comes to achieving sales. Research has shown that for every 1 second it takes your site to load, your business loses 7% of its revenue. For a large ecommerce site like Amazon, it could cost the business $1.6 billion in sales. One of the biggest culprits of slow sites is not having your images optimised. The difference between an image that has been optimised and one that has not can be highly significant. For instance, take a look at the ima...
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