Digital Marketing Does Not Exist

digital marketing concept
There are many articles online about the myths of digital marketing. Some argue that it doesn’t exist, others state it is a different form of marketing that should be given respect, and others argue about its effectiveness. The truth is, all three viewpoints are accurate in some form. Digital marketing is something that shouldn’t be on its own, yet it is unique and at times can be completely ineffective. So where does that leave everyone? Exactly where they are. Digital Marketing Is Not ...
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Do You Have A Broad Marketing Strategy?

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When people start looking at online marketing, they tend to think of each platform as a different marketing element. This is similar to when businesses create an offline marketing strategy - normally TV ads and direct mail aren’t connected to other marketing pushes. Yet, it has been proven time and time again that those organisations which push campaigns with multiple channels have a stronger marketing strategy that performs much better. For instance, having a single flyer go out is great...
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Why HubSpot Is Missing Out On Extra Business!

hubspot marketing strategy
It wasn’t long ago that Hubspot approached us to become a partner. The deal was that we would promote their software and would receive benefits for doing so. For every sale that we made, we would receive a commission and the extra training would help us develop our sales process. On face value, Hubspot’s offer seems very good. This is until you boil down to the finer details. To become a partner of Hubspot, we would have to buy a mid-level package of their software. The price of this woul...
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Why You Need To Sell Direct To Your Readers

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In the days gone by of publishing, your only hope for selling your book and developing a loyal fan base was to get it published by a company. They would arrange your book sales through book sellers and you’d get a commission. Then along came Amazon and SmashWords and self publishing was introduced; authors could drop the middle man and sell through one of those organisations. This was great but you should also sell direct to your readers. Here is why. Why Should You Sell Direct To Your Read...
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Five Places To Sell Your Ebook

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Whether you are an aspiring self-published author or a business looking to sell your industry reports, you have to have a platform to sell your ebooks. In today’s market there are numerous options available that will allow you to sell your ebook, so here is a quick guide to help you make an informed choice of the best platform for you. 1. Amazon KDP This is probably the biggest marketplace to sell your ebook; however, it also has the greatest supply and getting to rank highly on it is very...
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Book Promotion: How To Sell Your Book

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Despite the wide publicity of self-published authors succeeding in their chosen careers – many don’t manage to earn more than $500 a year. This can be painfully damaging to an author’s pride and self confidence and hardly reflects on the hours of work they put into creating their masterpiece. However, the main mistake is in the book promotion of the publishing lifecycle. Without proper marketing campaigns, no reader is going to know about a book. Yet book promotion isn’t cheap. Some autho...
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Integration Is Key For Online Success

word art to display integration
One of the biggest problems facing businesses nowadays is the integration of their marketing. Previously, businesses could rely on one piece of content that would attract and convert customers. Now, the sales funnel is getting longer and the number of touch points is getting larger. This is why companies must employ proper online sales methodology and act upon it as a process. By moving customers from one section of the process to the next, businesses can see what is interesting customers...
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How Much Should You Pay Your Digital Marketing Team

money representing digital marketing costs
One of the biggest problems with digital marketing is that the costs can quickly mount. When you fully integrate the entire sales path into your business, use the correct tools and then hire the staff to complete the task, costs can be significant. Even if you employ a digital marketing company, you are looking at serious outlay before you’ve even earned your first sale. This often leads to numerous businesses looking at options to find low cost alternatives. Twitter and other social medi...
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Quality Or Quantity – That Is The Question

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With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within content marketing there are several ways that you can define quantity depending on the type you are publishing. For instance, if you are talking about social media, quantity is ...
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Is Your Online Sales Path Complete?

sales path broken with bridge analogy
Digital marketing will only help you so far down the sales path with some customers. Getting the rest to commit to making a purchase may require a greater use of interpersonal skills. But how can you implement these in a system controlled by marketing tools that are inherently impersonal? The trick is to make your online sales path more personal. This might include taking your online marketing offline for the closing stages. Here are some tips on how to personalise your impersonal sale...
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