Get Your Email Signature To Earn You Leads

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Looking for a new avenue to generate fresh leads for your business? Then consider updating your email signature. It is an often-overlooked aspect of marketing, which you can take advantage of to generate interest in your brand, products, and online content. We’re not talking about marketing blasts you send to hundreds of contacts; we’re talking about the personal emails you might send to one or two people at a time. Yes, the actual reach might be lower; but your email engages their attent...
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Cart Abandon Rate: What Is The Average And How To Overcome It

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Lowering the cart abandon rate is a significant issue for ecommerce sellers. It's easier for shoppers to stop making a purchase when online, compared to when they are in a shop where social pressures can force a customer to make a purchase after they’ve entered the transaction process. Research from across the board finds that cart abandon rates can be between 60% to 80%. Yet bringing this down and getting these people to convert is important. It can help increase your revenue and improve...
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Email Marketing Mistakes To Avoid This Christmas!

Email marketing mistakes are so easy to make, and it's easy to get carried away when vying for customers at this time of year. People are spending, so how do you get them to buy from you? We recently received an email marketing message from an established and respected UK seller. However, their email marketing left a lot to be desired. So here are 10 email marketing mistakes, from this email and others, to avoid in your own campaigns. 1. Don't write whole sentences in capital letters!...
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6 Reasons Why You Should Be Emailing Your Audience

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Email marketing is one of the best ways for you to generate an income from any business. Even a small local shop can create an email marketing campaign to bring customers in. Yet many small businesses don’t utilise this option to generate interest in their brand, promote their special offers and make sales. So here are 10 reasons why email marketing should be a massive part of your marketing mix. 1. Email Marketing Is In-Expensive Using a program like MailChimp, you can send a lot of em...
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Email Marketing Versus Print Marketing

There is a huge debate at the moment as to whether email or print marketing is better for small businesses. Print marketing has been around since our ancestors started to use paper and it has always drawn attention from consumers. The physical sensation of print advertising is very real for consumers, and it can seriously place your brand in your target audience’s mind. But it isn’t always about the impact on the audience; you should always consider the costs of implementation for every b...
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Email List Growth: The Organic Way

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Email marketing is one of the best sales paths for businesses. For every pound spent, the average business can recoup forty pounds over the lifetime of a customer, and to get the best results from email marketing, you need to have a proper email list growth strategy: one that targets the right audience and identifies their segmentation. Email list growth is better when it is organic, which means that you don’t buy or rent email addresses. Inorganic growth tends to lead to poor relationshi...
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Why Is Your Email Marketing Open Rate So Poor?

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One of the best selling tools you have at your disposal is email marketing. One of the main metrics that companies measure is the open rate of campaigns. A high open rate will often signal a good return on investment. Yet so many small businesses give up on this sales path because they don’t see the results they want. The open rate is the percentage of your list that has taken the time to read your email. It doesn’t demonstrate how many times each individual has read the email, but some s...
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Why Is Maintenance Of Your Email Marketing List Important?

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Email marketing is one of the best ways to generate sales from those who have already interacted with your brand. Interaction could refer to engagement with your brand on social media, spoken to a sales representative or filled in a form on your website for a free gift. After this interaction, they have taken the time to request to stay in contact with you. This can be highly valuable and result in repeat custom over a long period of time. However, this doesn’t always last. There are times...
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Avoid The Gmail Promotions Tab

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Google doesn’t make it easy for marketers, they have 200 or more factors for SEO, those who have YouTube and Google+ pages have prominence on rankings and then there is the promotions tab in their Gmail email service. This tab is where all the marketing messages are supposed to be delivered. The idea is that Gmail users aren’t surprised by a sudden request to buy from a company and to keep personal messages at the forefront. However, it doesn’t always work like that and promotional messag...
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