What is Shopify?

What is Shopify
If you’re looking to set up a new eCommerce project, then you are likely to have heard about Shopify and might be wondering ‘what is Shopify?’ You might have come across Shopify when researching website options for your new online store. When deciding to produce an eCommerce store, you will need to consider which platform you would like to work on. The term platform describes the website builder, or the software that you’re going to use to build your website. Some website platforms are ...
Read More

Succession Planning – Have you thought about what will happen to your business when you retire?

If you have built up a successful family business, planning your exit is essential to ensure its survival as well as funding your own retirement. Whether the business is being passed to family, sold to a third party, or bought by employees, the tax consequences must not be overlooked. Where shares in a limited company, or assets of an unincorporated business are sold on for a profit, capital gains tax (CGT) will be due.  CGT is usually at a rate of 20% for higher rate taxpayers, but En...
Read More

How To Become An Affiliate Marketer For Free

In today’s modern economy, large corporations are looking for smaller businesses to help them increase revenues. This can be done in several ways. First, by offering other vendors opportunities to sell on their website – Amazon has a good programme for this. Another option is to encourage people to become an affiliate marketer and sell their products. Becoming an affiliate marketer can also be a dream for some people. It allows for you to work from home and earn a sizable income with the righ...
Read More

5 Business Metrics You Need To Know And Why

business metrics and a calculator
While I am not a fan of over analysis, I do think that all owners need to know certain business metrics. These will help guide strategies and assist you as leaders to develop your business and take it to the next stage. At the very least, they help you make a decent income. So, what are the five business metrics you need to know, and why? 1. Profit Margins This is an important metric I think that some business owners forget about. It is easy to look at the overall profit and loss acc...
Read More

Are You Cross-Training You Staff?

In business, cross-training sessions, where staff are trained in an aspect of another staff member’s role, can be an overlooked yet essential task. This includes training on new software or a new procedure, and can offer security in case the employee who regularly completes this work becomes suddenly unavailable. We all know this kind of task, it’s the one that started out in your diary in January and keeps on being re-arranged, moving along to another time-slot every time you need to fit...
Read More

10 Personal Tips For Business Success From TwoFeetMarketing

Many small to medium businesses fail, a well-known fact. Here at TwoFeetMarketing we are really proud of our success. In just three years, we’ve experienced great growth and happy customers. We have compiled a list of ten aspects we feel have made the most contribution to the success of the business. So here are or top ten tips to have a successful new digital business in 2017. 1. Question Your Plans/Ideas Find someone really honest to talk to about your ideas. If it’s just you, don’t g...
Read More

How Sales And Marketing Could Work Together

sales and marketing working together
Two departments which are constantly fighting each other are sales and marketing. Both departments seem to be in an eternal competition to prove their greater value. However, within any small business, the rivalry between these departments could damage the long-term prospects of the organisation. It doesn’t need to be like this. Sales and marketing have the same goal – to increase the revenue of the company. They just have different tools and strategies to achieving this. Instead of be...
Read More

How To Raise Prices – Without Losing Customers

raise your prices
During every business’ life, there will be times when the pricing strategy needs to change. If you are thinking this now, you might be wondering how you can raise prices but avoid annoying your customers. To raise your prices and then lose your customers would serve your business no good. In contrast, you might need to raise prices to cope with industry demands such as higher costs, new legal requirements or to earn a better personal income. Here are several ideas for you to consider w...
Read More

How Annoying Employee Behaviours Affect Your Business

Employee behaviour
Your staff are the most valuable resource for your business. They help you sell to prospects, deliver services to customers and earn revenue to build a strong business. They can also be a nightmare. Research articles have regularly demonstrated how annoying staff behaviour can financially affect businesses. The employee behaviours that can impact your business’ performance include: Annoying employee habits (i.e. colleagues eating loudly/messily). Negativity (from management or col...
Read More

The Apprentice Final: Team Selection And Knowing Your Product

So, it was the Apprentice final last night, and 12 weeks of heartache, despair and excitement are now over. First, we should say congratulations to Alana Spencer on her win and new business partner. In her victory, she has become part of a very select group of individuals. It was a close final, but there were two key aspects that contributed to the success of Alana and undermined Courtney. 1. Team Selection Alana was very careful in her team selection. She chose team members that she kn...
Read More