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Does Content Length Affect Social Shares?

One of the most commonly asked questions is whether the length affects the number of times content is shared? This is a tricky question; there are several elements that may affect the number of shares content generates. However, it is generally accepted that content length does form part of the equation. There is some anecdotal […]

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How To Build An Empire With A Blog

Blogging is one of the most effective forms of communication your business can utilise to connect with your target audience. Every day internet users spend hours reading content on blogs. According to studies, 61% of customers have bought a product from information contained on a blog. Further research has shown those who post between 3 […]

spelling mistakes prevent successful conversion of traffic

How Often Should You Read Content For Spelling Mistakes?

One of the first chances you will have to impress your potential customers is with a blog post. If your content has a number of spelling mistakes it is unlikely the visitor will return to your blog again. It will also damage your lead and revenue generation online. The Odd Spelling Mistake That is not […]

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Content Building Before Publishing: Get Ahead Of The Game

One of the major reasons why blogs fail is that they do not produce enough content to keep publishing new content at busy times. This failure in content building can be the undoing of their online campaigns for several reasons. Google rewards constantly updated blogs. There is a lack of new content to be published […]

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Revenue Generating Avenues For Your Blog

Blogging is a fantastic way to distribute knowledge and communicate with your audience. A good blog can promote your business without advertising any of your products and with 61% of consumers buying a product based on blog activity, blogging can be a very profitable revenue generating avenue. However, a blog is a long term investment […]

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Introducing Our Blog Management Tool

Every day there are blogs which are closed down or abandoned. For some it is because they have run out of time to manage their blog or it has come to the natural end. For others it is because of blogging logistics. Blog Management One of the biggest problems blog managers have is creating and […]

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3 Reasons Why Blog Comments Are Bad For Your Business

A few years ago one of the most recommended marketing tactics you could use was commenting on other blogs. Blog comments had two benefits for those writing them. Firstly it gave great marketing real estate for the business and secondly it created an inbound link. The higher the rank of the website; the more valuable […]

The 5 Must Haves of Blog Posts

Blogging is one of the most essential marketing activities for your business. It can support your search engine optimisation efforts and draw in an audience to sign up for your newsletter or to enquire about your products. Your blog content can also increase your authority in your industry by demonstrating your knowledge and expertise in […]

Food Blogger Fined For Review

How Many Mistakes Can A Restaurant Make? Google’s algorithm for determining the order which search results are displayed is at best a secret. It can be frustrating when you are looking online for your own business to find that a review is placed higher than your own business’ website. If that review is positive, you […]

Three Reasons Why You Should Blog Now

Blogging is one of the most important marketing activities your business should undertake. It doesn’t matter how small or large your business is, a good blog will attract your target audience and increase revenue. Even small businesses such as corner shops, local pubs and cafes can benefit from the power of blogging. Here are three […]