American english image

American English: Should Your UK Blog Use It?

English is a language spoken across the world and by many of the nations that are economic leaders. As with any language, even with the written format, there are going to be differences between nations and even regions within the world. The most common difference is between British and American English. Without using both correctly, […]

blog fail image

Why Does A Blog Fail?

Blogging is an art, science and business all in one little bundle. Whether you are looking to promote a business or to earn a living at home selling affiliated products, the same rules apply. When it comes to business, 90% will fail within 2 years and the same can be said for blogs. In fact, […]

audience image

The Audience: The Forgotten Element In Blog Writing

Blog writing is an art as well as a science. Not only do you have to consider how the writing will look on the page, but you have to think about what elements combined will attract an audience. The problem is that many businesses forget about one crucial factor when they start writing their blog: […]

nail polish and blogging power

Blogging Power Lessons: What Can We Learn From Nail Polish

We’re always interested in blogging power and how it helps online consumers make purchasing decisions. Recently, content marketing effectiveness and importance came to light in a personal situation. This is the story and what lessons we can learn. Blogging Power When It Comes To Customer Research The time had come recently for my eldest daughter […]

Blog platform image

Setting Up Your Blog – What Blog Platform Is Right For You?

When you start blogging you are going to want to have a strong and stable blog platform to publish on. There are literally dozens of choices out there which include some of the highest powered web applications available – and others. In the second part of our blogging start up series, we are going to […]

blogging image

Think You’re Cut Out For Blogging? Take This Quiz

Blogging is a time intensive activity. It takes a lot to develop ideas, create the content, check the content for mistakes and finally get the message out there. Yet the rewards can be very good. Businesses who blog are often finding that their traffic increases and they generate more leads. However, not everyone can write […]

free images online

Where Can You Find Free Images?

Articles and social media updates with images will attract more attention in regards to both being read and interaction. This is why finding free images that are relevant to your project is a must in today’s digital marketing world. Finding digital images can be tough. Many of the best images are taken up by iStock, […]

article image

Do You Know The Difference Between An Article And A Blog Post?

It is common in today’s digital marketing world for the terms “article” and “blog post” to be interchangeably used. However, this is actually inaccurate. There are distinct differences between the two and understanding what sets them apart and how your business should use them, can help you generate good website traffic. So what is the […]

too many cooks ruining digital marketing

Are There Too Many Cooks Involved In Your Digital Marketing Campaigns?

One of the biggest mistakes made by many businesses taking tentative steps into digital marketing is to involve too many people, especially those in the higher echelons of the business. While it is important that all those in the business are aware of the campaigns being undertaken, they don’t all need to get involved. What […]

publish content image

Why No-One Is Reading Your Blog When You Publish Content

If you are a well known celebrity or a famous brand, your blog is going to be particularly active almost from the start. The rest of us have to build our blog following from scratch. Having started numerous blogs for clients about different topics, despite the initial rush when you begin to publish content, in […]