audience in the background

Are You Pitching Your Online Content For Your Audience?

One of the biggest challenges for small business owners when they start to create online content is making sure that it matches what their audience wants to read. The reason for this is pretty simple – business owners and target audiences have different priorities when it comes to knowledge of their industry. The Wrong Audience […]

BizSugar and blogging

Five Things Publishing With BizSugar Will Give You

There are numerous tools online to help you find success, and one of those is BizSugar. TwoFeetMarketing have been using the site for a number of years, and over that time we have seen several benefits of it. What Is BizSugar? BizSugar is a blog aggregator site where users can submit stories they’ve written on […]

blog titles brand concept image

How To Generate Your Blog Titles

Generating blog titles can be challenging. There are numerous directions you can go in and at times it can be tempting to continue to publish content on the same subjects again and again. While there is nothing wrong with covering similar topics every so often, you don’t want to be continuously plugging the same themes. […]

title capitalisation

Title Capitalisation: Which Way Is Best?

One of the biggest headaches for content writing is how to capitalise headings. There are so many different title capitalisation styles that you can be forgiven for not knowing which is more suitable for you. Even articles that write about this topic can sometimes forget an acceptable way to capitalise titles. Here is our quick […]

requesting backlinks

Requesting Backlinks: What’s In It For Me?

Since I started writing blogs for TwoFeetMarketing, I’ve noticed a significant rise in the number of people requesting backlinks to their websites. This isn’t really a problem, and I am always on the lookout for great content to share with blog readers and social media followers. However, the issue I have is with the way […]

copywriting

Five Ways To Improve Your Copywriting

Copywriting, whether it is on your website, email or social media update is at the very heart of your online marketing. Without good copy, you are going to struggle to attract visitors to your website and convert them into leads or customers. The biggest trouble with copywriting is that the written English language is just […]

Content length illustration

Content Length Versus Quality

What is the optimum content length for your business blog? This is a question that many businesses assume they know, but actually, don’t and it can have a major impact on your business’ digital marketing success, how readers perceive your brand and its chances of helping readers solve a problem. Quality Versus Quantity – Again […]

quality or quantity image

Quality Or Quantity – That Is The Question

With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within […]

publishing blog content image

What To Do After Publishing A Blog Post

So you’ve written a blog post and now it is up on your site for everyone to see. This is the first step to a strong content marketing campaign. However, it is only the first step and now the long road to making sure that publishing the article wasn’t a waste of time is ahead. […]

blog content steps

A Simple Step-By-Step Guide To Creating Blog Content

When it comes to blog writing, there is one aspect that businesses often fail on – the blog content creation. They know they want a blog, they know what they want to talk about, but they don’t know how to get their ideas off the drawing board and onto the computer screen. Yet the process […]