Are You Pitching Your Online Content For Your Audience?

audience in the background
One of the biggest challenges for small business owners when they start to create online content is making sure that it matches what their audience wants to read. The reason for this is pretty simple – business owners and target audiences have different priorities when it comes to knowledge of their industry. The Wrong Audience Take for example a software development company. Their target audience could be business owners who are looking for custom software to help them run their businesse...
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Five Things Publishing With BizSugar Will Give You

BizSugar and blogging
There are numerous tools online to help you find success, and one of those is BizSugar. TwoFeetMarketing have been using the site for a number of years, and over that time we have seen several benefits of it. What Is BizSugar? BizSugar is a blog aggregator site where users can submit stories they’ve written on other websites. Users can then read these stories and vote for them, voting as many times as they like. Once a story has accumulated enough votes it becomes ‘hot’ – a symbolic gestur...
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How To Generate Your Blog Titles

blog titles brand concept image
Generating blog titles can be challenging. There are numerous directions you can go in and at times it can be tempting to continue to publish content on the same subjects again and again. While there is nothing wrong with covering similar topics every so often, you don’t want to be continuously plugging the same themes. So here are some solutions to generating blog titles for your website. 1. Create A Schedule One of the quickest ways to generate blog titles is to plan ahead, ideally th...
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Title Capitalisation: Which Way Is Best?

title capitalisation
One of the biggest headaches for content writing is how to capitalise headings. There are so many different title capitalisation styles that you can be forgiven for not knowing which is more suitable for you. Even articles that write about this topic can sometimes forget an acceptable way to capitalise titles. Here is our quick guide to the title capitalisation options your business could use in documents, website copy and blog posts. First Tip: Formatting Not Editing The first issue to...
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Requesting Backlinks: What’s In It For Me?

requesting backlinks
Since I started writing blogs for TwoFeetMarketing, I’ve noticed a significant rise in the number of people requesting backlinks to their websites. This isn’t really a problem, and I am always on the lookout for great content to share with blog readers and social media followers. However, the issue I have is with the way in which they attempt to get those backlinks. What they often do is refer to a piece of content that I’ve written and ask that I insert a link in my article, linking to a...
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Five Ways To Improve Your Copywriting

copywriting
Copywriting, whether it is on your website, email or social media update is at the very heart of your online marketing. Without good copy, you are going to struggle to attract visitors to your website and convert them into leads or customers. The biggest trouble with copywriting is that the written English language is just an approximation of speech and it is constantly evolving. Also, when we are taught it, because of the differences in how our educators learned their art, grammar laws a...
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Content Length Versus Quality

Content length illustration
What is the optimum content length for your business blog? This is a question that many businesses assume they know, but actually, don’t and it can have a major impact on your business’ digital marketing success, how readers perceive your brand and its chances of helping readers solve a problem. Quality Versus Quantity – Again This is another part of the quality versus quantity question that we’ve answered previously were we suggested that you should really be aiming for both, for better p...
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Quality Or Quantity – That Is The Question

quality or quantity image
With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within content marketing there are several ways that you can define quantity depending on the type you are publishing. For instance, if you are talking about social media, quantity is ...
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What To Do After Publishing A Blog Post

publishing blog content image
So you’ve written a blog post and now it is up on your site for everyone to see. This is the first step to a strong content marketing campaign. However, it is only the first step and now the long road to making sure that publishing the article wasn’t a waste of time is ahead. As soon as the content has been released you should look at your next steps and start to attract the attention of your target audience. Just because you are publishing content doesn’t mean that people will come to yo...
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A Simple Step-By-Step Guide To Creating Blog Content

blog content steps
When it comes to blog writing, there is one aspect that businesses often fail on – the blog content creation. They know they want a blog, they know what they want to talk about, but they don’t know how to get their ideas off the drawing board and onto the computer screen. Yet the process of creating high quality blog content is relatively simple. All it takes is a simple process that everyone in the chain can follow. So we thought we would share the best way to develop your blog content a...
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