Are You Suffering From Decision Fatigue?

man suffering from decision fatigue
When you run a business, you make decisions all the time, for example, how to complete client work, marketing, how to allocate resources etc. So, it is of no surprise that a lot of entrepreneurs suffer from decision fatigue. Do you suffer from it? And do you know how to beat it? What Is Decision Fatigue? The brain is like a muscle. The more you work it, the more tired it will become and the less effective it will be at completing tasks, making decisions, etc. Decision fatigue occurs ...
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A Café That Runs On A Price Per Minute Basis

I was watching the news the other day when I was introduced to a new café business model. The coffee house in question doesn’t charge for food, drink or even wi-fi, which is all unlimited. Instead, they clock you in and clock you out, and then charge you a flat rate for the time you’ve spent in the restaurant at 6p per minute. The business owners also allow other food to be eaten in the café. The business model has been successful in Liverpool and Manchester. Mainly because of cheaper ...
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Apprentice Week Four: Volume Versus Ticket Price

Last week's Apprentice episode raised an interesting question often asked in business. Is it better to sell lots of smaller priced items or a few high-ticket items? In last night’s episode, it seemed that volume won out – but that isn’t always the case. The Difference Between Volume And Profit The idea between these two strategies is clear. You either sell lots of a product at a low profit per unit, or sell smaller quantities but have higher profit per unit. Both have their virtues, and it dep...
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Five Ways You’re Eroding Trust With Your Prospects

Can you build trust with your audience
Trust is paramount when it comes to supplier-buyer relationships. Without it, you can’t hope for a purchase. Yet many companies ruin the potential for trust with a series of blunders. Most of these can be prevented very easily. Here we describe the five ways you’re eroding trust with your audience and what you can do to repair the damage. 1. Spamming Your Prospects There are numerous ways to spam your prospective clients. That doesn’t mean that it is a legitimate way to contact them....
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Apprentice Week Three: Leadership And Love For The Product

Last night’s Apprentice proved to be as good as ever as the teams were challenged to design and manufacture a selection of sweets, then sell them in Brighton. The teams were shuffled, with Titans being led by Alana, and Oliver as project manager of Nebula. The task was as interesting as the flavour of sweets; I certainly won’t be trying salt and vinegar fudge, and it was this product that ultimately determined the fate of Nebula. While Nebula’s retail team sold out of the fudge, their tra...
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Social Shares: Is It Cheating To Buy Them?

The other day I was approached by a business that promised me a certain number of social shares for any new content on my website. The offer seemed too good to be true, and I knew there had to be a cost. I would never consider buying my way to the top, but I was interested to see what was going on. The Social Shares Company System When visiting their website, I looked at their process. The company would monitor your website for new content and then ‘encourage’ social users to share the content...
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Scheduling And Productivity

This week at TwoFeetMarketing, we’ve been looking at how we can deliver more within the same time frame. We want our members and non-members to get more content to help build better businesses. We also have to manage the delivery of client orders. Part of the plan was to increase the frequency of our blog. We’re now going to produce four blogs per week, which is aligned with the science that the more you produce, the better results you will get. It will also allow us to increase the range of ...
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Is Your Money Safe With Pay-Per-View?

Pay-per-view is when you display an advert and pay for every time it is displayed. Often you are charged a set amount for every thousand or so impressions. This has long been a standard for online advertising that has run alongside pay-per-click models. However, there are limitations for this model; firstly, you cannot guarantee that views are going to generate leads or that the right audience will be viewing your advert. And secondly, you could face Impression Fraud. This is where a p...
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