The Apprentice Week Seven: Poor Sales And No Passion

This week on the Apprentice, Titans lost their first task but Frances won her first. The challenge was to sell a mixture of items at a trade show. Both teams had a high-ticket product, a medium-ticket option and two low ticket products to sell at a boat show. For Titans’ securing the popular jet skis was not the winning formula they hoped for, as none were sold compared to the sale of two of Nebula’s boats. But it was also the smaller items that won the task. In the end, Nebula outsold Ti...
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How To Create An Infographic

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An infographic is an excellent way to expand the reach of your brand. They let your company project information in an easy to digest format that is attractive to the audience’s eye. It also allows you to mix your business’ content output up. Yet many brands don’t create infographics for several reasons. Firstly, they don’t think that they have the information they can present in this format. That is simply untrue; all industries can offer content in this format and make it visually appealing....
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Website Design: Thinking About Your Audience’s Culture

culture should be part of your website design
When designing a website, you need to consider the culture of your main audience. A recent study by Dianne Cyr demonstrated its importance. In her paper, she looks at the culture of eight different Nations and how culture has an impact on website design. Basic Design Tips One of the key features of cultural difference for website design is how the information is presented and organised. While there is little difference between North American and European cultures, there is a stark contrast...
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Self-Publishing: How To Be An Author Superstar!

a selfpublishing author superstar!
So, you’ve written a book, and you want to sell it on the market and become part of a growing self-publishing community. The trouble is, you don’t know what the next steps are or how to become a superstar author! No problem, follow these quick tips for help: 1. Get Your Book Professionally Edited The biggest challenge for your ebook will be the writing quality, as many people would fail a basic grammar test. Only by hiring a professional editor can you be sure that readers won’t find funda...
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Apprentice Week Six: The Truth Is Out There

When it came to the latest The Apprentice task, candidates were asked to find a group of items for the cheapest price. This is a classic episode which can be hilarious and frustrating. For example, there is little use of the internet for research, a useful if not essential tool in today’s modern world. If the internet was used, many mistakes could have been avoided. Another issue is proper planning. Too many times, candidates get so excited that they’ve found an item that they fail to think l...
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How To Factor The Effects Of Decision Fatigue Theory Into Your Marketing

shoppers and decision fatigue
Decision fatigue is a fact of life. As we make decisions, the mental energy we have left gets smaller. The more decisions we make, the harder it becomes to make them, and this affects everyone, including your customers. In fact, consumers are more at risk of decision fatigue, especially those on lower incomes because they consider the payoff between buying one product over another, and this can include multiple decisions. Then there are those who shop online. Amazon has millions of pro...
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Different Audiences: Different Results

audience promotion
When it comes to creating content, your audience is key to the writing. If your message is irrelevant to your audience, they will ignore it and read something else. This can have several effects on your content marketing campaigns. First it wastes your useful time, second it can ruin your reputation, and third it can be frustrating. If you do get annoyed with the results of your campaigns, you are more likely to give up and then your chance of generating new leads and sales through ...
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Is It Time For Modernisation On The Apprentice?

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The Apprentice has been going on for a fair few years now. For some tasks, they seem to have entered the modern era, for example, the jeans marketing task where they used digital billboards and interactive bus stops, and last night’s crowdfunding task. However, The Apprentice is sadly lacking - some tasks and behaviours just don’t make the show relevant for today’s modern business world. The candidates don’t seem to make good use of search engines. One of last night’s ‘mistakes’ was the missp...
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