Self-Publishing: How To Be An Author Superstar!

a selfpublishing author superstar!
So, you’ve written a book, and you want to sell it on the market and become part of a growing self-publishing community. The trouble is, you don’t know what the next steps are or how to become a superstar author! No problem, follow these quick tips for help: 1. Get Your Book Professionally Edited The biggest challenge for your ebook will be the writing quality, as many people would fail a basic grammar test. Only by hiring a professional editor can you be sure that readers won’t find funda...
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Apprentice Week Six: The Truth Is Out There

When it came to the latest The Apprentice task, candidates were asked to find a group of items for the cheapest price. This is a classic episode which can be hilarious and frustrating. For example, there is little use of the internet for research, a useful if not essential tool in today’s modern world. If the internet was used, many mistakes could have been avoided. Another issue is proper planning. Too many times, candidates get so excited that they’ve found an item that they fail to think l...
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How To Factor The Effects Of Decision Fatigue Theory Into Your Marketing

shoppers and decision fatigue
Decision fatigue is a fact of life. As we make decisions, the mental energy we have left gets smaller. The more decisions we make, the harder it becomes to make them, and this affects everyone, including your customers. In fact, consumers are more at risk of decision fatigue, especially those on lower incomes because they consider the payoff between buying one product over another, and this can include multiple decisions. Then there are those who shop online. Amazon has millions of pro...
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Different Audiences: Different Results

audience promotion
When it comes to creating content, your audience is key to the writing. If your message is irrelevant to your audience, they will ignore it and read something else. This can have several effects on your content marketing campaigns. First it wastes your useful time, second it can ruin your reputation, and third it can be frustrating. If you do get annoyed with the results of your campaigns, you are more likely to give up and then your chance of generating new leads and sales through ...
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Is It Time For Modernisation On The Apprentice?

title capitalisation
The Apprentice has been going on for a fair few years now. For some tasks, they seem to have entered the modern era, for example, the jeans marketing task where they used digital billboards and interactive bus stops, and last night’s crowdfunding task. However, The Apprentice is sadly lacking - some tasks and behaviours just don’t make the show relevant for today’s modern business world. The candidates don’t seem to make good use of search engines. One of last night’s ‘mistakes’ was the missp...
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Six Tips For Making The Most Of Black Friday

black friday image
Any business these days can take advantage of Black Friday – the traditional time when sellers offer customers discounts in the hopes of having a good day of sales. This year, Black Friday is going to be on 25th November, and if you haven't started planning for it yet, that gives you very little time to prepare. The truth is, if you haven’t already prepared for the special day, then you’re behind your competition. So here are some tips to help you catch-up and make a success of your...
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Special Days In The Run Up To New Year

The festive season is on its way, and from now until that period, there are lots of opportunities for you to market your business on Twitter, Facebook, your blog and via email with unique offers for your customers. Yet you need to know about these special days. So here is a quick guide of the special days you can use to market your business from now until the end of the year. Special Days In November November 4th – Fountain Pen Day, Love Your Lawyer Day, Use Your Common Sense Day November 7...
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Are You Suffering From Decision Fatigue?

man suffering from decision fatigue
When you run a business, you make decisions all the time, for example, how to complete client work, marketing, how to allocate resources etc. So, it is of no surprise that a lot of entrepreneurs suffer from decision fatigue. Do you suffer from it? And do you know how to beat it? What Is Decision Fatigue? The brain is like a muscle. The more you work it, the more tired it will become and the less effective it will be at completing tasks, making decisions, etc. Decision fatigue occurs ...
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