5 Business Metrics You Need To Know And Why

business metrics and a calculator
While I am not a fan of over analysis, I do think that all owners need to know certain business metrics. These will help guide strategies and assist you as leaders to develop your business and take it to the next stage. At the very least, they help you make a decent income. So, what are the five business metrics you need to know, and why? 1. Profit Margins This is an important metric I think that some business owners forget about. It is easy to look at the overall profit and loss acc...
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Get Your Email Signature To Earn You Leads

email-signature
Looking for a new avenue to generate fresh leads for your business? Then consider updating your email signature. It is an often-overlooked aspect of marketing, which you can take advantage of to generate interest in your brand, products, and online content. We’re not talking about marketing blasts you send to hundreds of contacts; we’re talking about the personal emails you might send to one or two people at a time. Yes, the actual reach might be lower; but your email engages their attent...
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Product Photography How To Get It Right

product photography
Product photography is important if you sell physical items via your website. They enable you to demonstrate what your product looks like, set expectations, and convince potential customers that your product will add value to their life. The importance of product photography has been extensively researched. The human brain is designed to process images 60,000 times faster than text. Therefore, one image can say more about your product than a whole book. Yet a bad picture or poor placem...
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Are You Cross-Training You Staff?

In business, cross-training sessions, where staff are trained in an aspect of another staff member’s role, can be an overlooked yet essential task. This includes training on new software or a new procedure, and can offer security in case the employee who regularly completes this work becomes suddenly unavailable. We all know this kind of task, it’s the one that started out in your diary in January and keeps on being re-arranged, moving along to another time-slot every time you need to fit...
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10 Personal Tips For Business Success From TwoFeetMarketing

Many small to medium businesses fail, a well-known fact. Here at TwoFeetMarketing we are really proud of our success. In just three years, we’ve experienced great growth and happy customers. We have compiled a list of ten aspects we feel have made the most contribution to the success of the business. So here are or top ten tips to have a successful new digital business in 2017. 1. Question Your Plans/Ideas Find someone really honest to talk to about your ideas. If it’s just you, don’t g...
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How Sales And Marketing Could Work Together

sales and marketing working together
Two departments which are constantly fighting each other are sales and marketing. Both departments seem to be in an eternal competition to prove their greater value. However, within any small business, the rivalry between these departments could damage the long-term prospects of the organisation. It doesn’t need to be like this. Sales and marketing have the same goal – to increase the revenue of the company. They just have different tools and strategies to achieving this. Instead of be...
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25 Blog Title Ideas To Make You Stand Out In 2017

What blog titles will make my business stand out in 2017? This is a question you should be asking yourself now. Have you already started thinking about it but got stuck for ideas? Choosing the right titles for your blogs is important, as a well-crafted title will be search engine friendly, attractive to your audience and describe exactly what the article is about. There are common traits between the most popular articles on the internet. Analysis of 60,000 titles on BuzzFeed found that 26%...
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How To Raise Prices – Without Losing Customers

raise your prices
During every business’ life, there will be times when the pricing strategy needs to change. If you are thinking this now, you might be wondering how you can raise prices but avoid annoying your customers. To raise your prices and then lose your customers would serve your business no good. In contrast, you might need to raise prices to cope with industry demands such as higher costs, new legal requirements or to earn a better personal income. Here are several ideas for you to consider w...
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How Annoying Employee Behaviours Affect Your Business

Employee behaviour
Your staff are the most valuable resource for your business. They help you sell to prospects, deliver services to customers and earn revenue to build a strong business. They can also be a nightmare. Research articles have regularly demonstrated how annoying staff behaviour can financially affect businesses. The employee behaviours that can impact your business’ performance include: Annoying employee habits (i.e. colleagues eating loudly/messily). Negativity (from management or col...
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Google Remarketing: A Powerful Tool For Your Business

Google remarketing image
Google Remarketing is a tool that is often forgotten about or poorly used by brands, yet it could be one of the most powerful assets in your arsenal for increasing the returning percentage of website visitors from interested prospects. The costs can be significantly lower than using other PPC tools such as Facebook, especially when you compare cost per conversion. So why is Google Remarketing so useful for your business and what are our top tips for its use? The Benefits Of Google Remark...
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