The 5 Must Haves of Blog Posts

Blogging is one of the most essential marketing activities for your business. It can support your search engine optimisation efforts and draw in an audience to sign up for your newsletter or to enquire about your products. Your blog content can also increase your authority in your industry by demonstrating your knowledge and expertise in your field. This will further support your marketing efforts and convince more customers to sign up to your products. To increase your blog’s effectiv...
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Food Blogger Fined For Review

How Many Mistakes Can A Restaurant Make? Google’s algorithm for determining the order which search results are displayed is at best a secret. It can be frustrating when you are looking online for your own business to find that a review is placed higher than your own business’ website. If that review is positive, you might not mind so much, there is a strong chance they will direct their readers to your post and it all helps your SEO in the end. However, if that review is negative, you ca...
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Three Easy Ways To Increase Your Twitter Following

Social media is becoming one of the essential needs for your online marketing activities. Those who are not on social media can find they suffer a lack of website visitors. This is because social media becomes part of your SEO, especially the basics of Facebook, Twitter and Google+. Twitter in particular is a very important aspect of your marketing. It can drive a large number of highly targeted visitors to your website. However, getting followers on Twitter can be a challenge for a number of...
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Do You Have a High Bounce Rate and Low Open Rate?

Email marketing is an effective sales method. The Forrester report states that 13% of sales from current clients can be traced back to an email marketing campaign. Another report, from Custora, shows that customer acquisition from email marketing campaigns has quadrupled in the past few years. Email Marketing Campaigns Sabortaged By Suppliers You would think with these important figures that people would put in efforts to ensure their email marketing campaigns were perfect. Unfortunately t...
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Three Reasons Why You Should Blog Now

Blogging is one of the most important marketing activities your business should undertake. It doesn’t matter how small or large your business is, a good blog will attract your target audience and increase revenue. Even small businesses such as corner shops, local pubs and cafes can benefit from the power of blogging. Here are three of the key reasons why you should be blogging right now. 1. A Blog Places You On The Search Engine Map Blogging is one of the best ways to get noticed by Goo...
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Email List Segregation For Beginners

Email marketing is one of the most effective online methods to generate sales. Out of all the online sales in 2012 and 2013, it accounted for one-quarter. That was the third best behind organic and direct searches. The results of your email campaigns depend greatly on your email list contacts. If you send them the right content at the right time, then you are more likely to achieve better sales. However, many different customer groups might subscribe to your email list. These different gr...
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Is Automation Dead For Social Media?

A few years ago, automation was the ‘must have’ marketing tool. However relationships are not built on computers talking to each other. They are built on interactions between the business and the consumers. Therefore, is there a place in this world for automation? Well, yes and no. Automation can still be a very useful tool. For instance, the use of previous blog posts is a good way to constantly push out your content to attract new consumers. However, sitting at Twitter, Facebook, LinkedIn a...
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It Isn’t All About The Click-Through Rate – Email Metrics Explored

Many businesses think the only email marketing statistics they need to watch is their online sales. While this is an important outcome for businesses, it is not as useful as one would assume. For instance, are low sales because no-one read the email or because we didn’t communicate the message effectively enough? This is why we need a number of other statistics, markers which tell us which area of our emails requires attention. Here is a list and description of each of those important met...
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Are You Using Too Many Hashtags?

Hashtags are a fantastic invention of the Social Media Marketing (SMM) world. Instantly have your updates linked to a several other posts with the same tag, so readers can be easily targeted based on a certain interests. Many businesses believe that placing as many hashtags as possible into a post, is a good idea. However research has shown that this is not the case. In fact, having three or more hashtags in a tweet can lead to a significant drop in your interaction rate. You are better off n...
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It’s A Magic Number: The Power Of Three

Marketing is all about increasing the awareness of your brand and blogging is one of the best ways to achieve this. It can be indexed by search engines, consumers will engage with it and it can demonstrate your authority in your industry. There are few things which are universal in the world of blogging. What length of blog post works for one industry will not for another, the tone of the writing can vary considerably and there are always questions on what picture will best suit each post...
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