Two-Way Conversations Required For Social Media Success

two way conversations
As a digital marketing agency, we are constantly talking about the importance of two-way conversations between brands and their intended audience. We're often asked whether this is fact or just our opinion. We have stated the facts about how it is important, and that those who communicate with audiences tend to generate more leads and sales, etc. However, hard facts about consumer behaviours and social media interaction are often not reported on other websites. Why? There are several reas...
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Why Blogging Matters To Your Business

Blogging in the sand
It’s easy for a digital marketing company to say that blogging matters for your business. It's our breadwinner, and we are good at it. We often get ranked highly on sites like BizSugar and our work is linked to by high-quality sites. In fact, one high-quality site linked to not just our blog, but three of our clients’ in one blog post – now if that doesn’t speak about the quality of our content, I don’t know what will. However, people tend not to see the results that blogging can provi...
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User-Generated Content Is Powerful

user generated content
When it comes to marketing, user generated content is some of the most powerful you’ll be able to acquire. Why? Because content developed by peers is considered more trustworthy than advertising. When looking at the behaviours of millennials, you can realise how much user-generated content consumers potentially view in one day. According to a survey by Crowdtap and Ipsos, millennials spend approximately 18 hours per day with some form of media. A third of that time is spent with user-gene...
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SEO Tricks You Forget

seo tricks sign
Search engine optimisation is not just a one-off task, it’s a continuous battle between you, your competitors and search engines. If you win, then you can be the top of search results, attract substantial traffic and sell your business – fail and you can be left in internet obscurity. One reason you might fail is that you've forgotten some of the best SEO tricks. There are many factors to consider when it comes to your page rank on Google or Bing. However, some people do the basics (meta ...
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How Many Mistakes Has Your Web Designer Made?

web designer mistakes
When I am asked to review a website, I sometimes get a little annoyed. The number of times I’ve seen a web designer make basic, fundamental mistakes on a website, yet pass it off as a complete package is astonishing. The trouble is, too many people trust their web designer to do a good job. Within the last year, here are some of the mistakes I’ve seen made on websites: Website content left in Latin. Contact forms still sending content to the web designer, not to the client. Inc...
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How To Overcome The White Screen Of Death

white screen of death
The white screen of death is the result when a WordPress website is broken. Simply put, it is when a white screen appears instead of the page that should. The error could appear on the whole website, in the admin section of WordPress, or just on one page. Wherever the white screen of death occurs, it is a serious problem for your brand and should be fixed as soon as possible. What Causes The White Screen Of Death? The white screen often appears when there is an error within the code of ...
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Blog Motivation: Understanding Your Motivations To Develop A Strong Online Presence

blog-motivation
Blog motivation is something that has always interested me. The concept has been around for such a long time but the reasons why some are successful and others are not, isn’t always understood. Yet getting to grips with the motivations behind blogging might be a fundamental clue to why certain blog posts succeed and others don't. I must admit, I was one of the first blog adopters. One of my first blogs was on LiveJournal. I have also run blogs on Blogger and WordPress. I have also blogged...
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Why Are So Many People Using Bad Sales Techniques On LinkedIn?

Linkedin logo
LinkedIn is a fantastic place for picking up potential sales. It is the one social media platform where you can not only share content to help each other, but also express your own opinions. You can also demonstrate your knowledge and experience without feeling like you are showing off because it is a critical aspect of the profile. Yet I’ve noticed in the past few months that there has been an increase in the number of people, namely salespeople, who are abusing the system and trying to ...
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Six Changes To Make To Your Social Media Campaigns This Year

social media campaigns
Are you looking to make more out of your social media campaigns this year? Want a return for your efforts? Then you might want to consider one or two of these tactics that are often ignored by small and medium businesses when it comes to their social media campaigns. 1. Be Social Social media campaigns need to be integrated into a community. If you are just releasing news updates and telling people about what services you offer, you are missing the point and opportunities to build a rappor...
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Why Is There Such Aggression Against Self-Publishing?

aggression against self published authors
Over the past decade, there has been a self-publishing movement. Increasingly, people are ditching the traditional approach of publishing content and selling it directly to consumers with the help of sites like Amazon, YouTube and Smashwords. While there are those that champion the movement, it isn’t always the case. There is strong resistance from numerous communities against the self-publishing industry. But why is that? What could they possibly have to gain from not allowing creative a...
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