digital marketing concept

Digital Marketing Does Not Exist

There are many articles online about the myths of digital marketing. Some argue that it doesn’t exist, others state it is a different form of marketing that should be given respect, and others argue about its effectiveness. The truth is, all three viewpoints are accurate in some form. Digital marketing is something that shouldn’t be […]

blog titles brand concept image

How To Generate Your Blog Titles

Generating blog titles can be challenging. There are numerous directions you can go in and at times it can be tempting to continue to publish content on the same subjects again and again. While there is nothing wrong with covering similar topics every so often, you don’t want to be continuously plugging the same themes. […]

PPC Marketing scrabble image

PPC Marketing Tips That Will Rock Your Campaigns

Pay-per-click campaigns are a great way to gain exposure for your small business, especially if you are a retail business. As PPC marketing campaigns can appear in a variety of places, including alongside search results on Google, the potential number of new customers to your brand is unimaginable. The most important element of any PPC […]

email-list growth

Email List Growth: The Organic Way

Email marketing is one of the best sales paths for businesses. For every pound spent, the average business can recoup forty pounds over the lifetime of a customer, and to get the best results from email marketing, you need to have a proper email list growth strategy: one that targets the right audience and identifies […]

Facebook fans

The Facebook Fans Growth Plan

Are you struggling for Facebook fans? Do you want more fans for your Facebook page but don’t know where to turn? This is a common problem for many small brands on social media. Facebook fans aren’t easy to acquire, and the bosses at the social media giant don’t make it easy. Only about 17% of […]

title capitalisation

Title Capitalisation: Which Way Is Best?

One of the biggest headaches for content writing is how to capitalise headings. There are so many different title capitalisation styles that you can be forgiven for not knowing which is more suitable for you. Even articles that write about this topic can sometimes forget an acceptable way to capitalise titles. Here is our quick […]

requesting backlinks

Requesting Backlinks: What’s In It For Me?

Since I started writing blogs for TwoFeetMarketing, I’ve noticed a significant rise in the number of people requesting backlinks to their websites. This isn’t really a problem, and I am always on the lookout for great content to share with blog readers and social media followers. However, the issue I have is with the way […]

facebook reactions

Facebook Reactions: What It Means For Your Business

Facebook Reactions have begun to be rolled out across the social media platform in what could be one of the greatest shake-ups the site has seen in years. For those who have missed the announcement, the new reactions are additional responses you can give to social media updates other than just ‘like’. The reactions include […]

social media use concept

Social Media Use – Obstacles Revealed

A recent report by Hootsuite has identified what many consider the main obstacles facing social media use in business to be. The survey that took the opinions of more than 100 executives and managers discovered that the main challenges for organisations were: Content Creation Social Media Measurement Content distribution Primary objectives For Social Media Use […]

copywriting

Five Ways To Improve Your Copywriting

Copywriting, whether it is on your website, email or social media update is at the very heart of your online marketing. Without good copy, you are going to struggle to attract visitors to your website and convert them into leads or customers. The biggest trouble with copywriting is that the written English language is just […]