When you run a business, you make decisions all the time, for example, how to complete client work, marketing, how to allocate resources etc. So, it is of no surprise that a lot of entrepreneurs suffer from decision fatigue. Do you suffer from it? And do you know how to beat it? What Is Decision […]
I was watching the news the other day when I was introduced to a new café business model. The coffee house in question doesn’t charge for food, drink or even wi-fi, which is all unlimited. Instead, they clock you in and clock you out, and then charge you a flat rate for the time you’ve […]
Last week’s Apprentice episode raised an interesting question often asked in business. Is it better to sell lots of smaller priced items or a few high-ticket items? In last night’s episode, it seemed that volume won out – but that isn’t always the case. The Difference Between Volume And Profit The idea between these two […]
WordPress is one of the biggest Content Management Systems available. It is also free and multi-functional. Find out more with our new infographic.
Trust is paramount when it comes to supplier-buyer relationships. Without it, you can’t hope for a purchase. Yet many companies ruin the potential for trust with a series of blunders. Most of these can be prevented very easily. Here we describe the five ways you’re eroding trust with your audience and what you can do […]
Last night’s Apprentice proved to be as good as ever as the teams were challenged to design and manufacture a selection of sweets, then sell them in Brighton. The teams were shuffled, with Titans being led by Alana, and Oliver as project manager of Nebula. The task was as interesting as the flavour of sweets; […]
We take a close look at digital marketing laws. What laws must you follow and which ones can’t you trust.
The other day I was approached by a business that promised me a certain number of social shares for any new content on my website. The offer seemed too good to be true, and I knew there had to be a cost. I would never consider buying my way to the top, but I was […]
This week at TwoFeetMarketing, we’ve been looking at how we can deliver more within the same time frame. We want our members and non-members to get more content to help build better businesses. We also have to manage the delivery of client orders. Part of the plan was to increase the frequency of our blog. […]
Pay-per-view is when you display an advert and pay for every time it is displayed. Often you are charged a set amount for every thousand or so impressions. This has long been a standard for online advertising that has run alongside pay-per-click models. However, there are limitations for this model; firstly, you cannot guarantee that […]