Requesting Backlinks: What’s In It For Me?

requesting backlinks
How do you build backlinks?

Since I started writing blogs for TwoFeetMarketing, I’ve noticed a significant rise in the number of people requesting backlinks to their websites. This isn’t really a problem, and I am always on the lookout for great content to share with blog readers and social media followers. However, the issue I have is with the way in which they attempt to get those backlinks.

What they often do is refer to a piece of content that I’ve written and ask that I insert a link in my article, linking to a piece of their content. There are a couple of things wrong with this approach. To begin with it asks me to alter content that is already successful to accommodate their article. Secondly, it doesn’t suggest what I will get in return for including their backlink.

The question, therefore, remains why should I modify a piece that is obviously already doing well on my website for them to benefit and not me? What is the advantage for me to add in the backlink and help direct traffic and improve the search engine rank of the other website, which could be a competitor?

Requesting Backlinks Is A Two-Way Partnership

Instead, if you regularly request a backlink from other websites you need to stop and think: what will make the other person bite? What can you give them that will get you what you want? In some cases, it might be a backlink to their website on another piece of content (not on the same one) or social media exposure with your fans.

It’s about building trust and forging a mutually beneficial partnership where your partners stand to benefit as much as you do.

Put Requesting Backlinks Processes On Manual

One of the perceived challenges is that it is too difficult to know when requesting backlinks has been successful and who responded positively. But this is a complete myth. It isn’t that difficult to determine this at all; Google Dashboard can do the hard work for you.

It just takes a little more time and expertise.

You should also stop using automated systems and get personal when requesting backlinks. Half of the requests I receive include the terms ‘Dear Sir/Madam’ or “Whoever is in control of…’. These generic addressing systems only highlight that the request was made by an automated system.

Requesting Backlinks Isn’t A Waste Of Time

It isn’t a waste of time to request backlinks from other websites. It can be a good way to generate better search engine ranking for your own business’ website. However, to get the best chance of success when acquiring numerous backlinks, there are several best practices recommended:

  1. Ensure your content is of high quality. People won’t link to you if you don’t have a professionally written and edited article that reads well.
  2. Check that your content is relevant to the target websites and that you aren’t a direct competitor.
  3. Address your email so that it speaks directly to the owner of the website. Even if you don’t know who monitors the email address, you should use the business owner’s name or someone else in a senior position.
  4. Provide them with a benefit for taking action on your email. What will they get for taking the time to deal with your backlink request?
  5. Follow up your requests a couple of weeks later.

Are you in the habit of requesting backlinks? How successful are you?

Let us know in the comments.