Are You Cross-Training You Staff?

In business, cross-training sessions, where staff are trained in an aspect of another staff member’s role, can be an overlooked yet essential task. This includes training on new software or a new procedure, and can offer security in case the employee who regularly completes this work becomes suddenly unavailable. We all know this kind of task, it’s the one that started out in your diary in January and keeps on being re-arranged, moving along to another time-slot every time you need to fit...
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10 Personal Tips For Business Success From TwoFeetMarketing

Many small to medium businesses fail, a well-known fact. Here at TwoFeetMarketing we are really proud of our success. In just three years, we’ve experienced great growth and happy customers. We have compiled a list of ten aspects we feel have made the most contribution to the success of the business. So here are or top ten tips to have a successful new digital business in 2017. 1. Question Your Plans/Ideas Find someone really honest to talk to about your ideas. If it’s just you, don’t g...
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Email Marketing Mistakes To Avoid This Christmas!

Email marketing mistakes are so easy to make, and it's easy to get carried away when vying for customers at this time of year. People are spending, so how do you get them to buy from you? We recently received an email marketing message from an established and respected UK seller. However, their email marketing left a lot to be desired. So here are 10 email marketing mistakes, from this email and others, to avoid in your own campaigns. 1. Don't write whole sentences in capital letters!...
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