Are you looking to gain a significant rise in your website traffic? Looking to increase the leads generated on your website? Then why not consider blogging for your business?
Blogging is a perfect platform to advertise your authority within your industry. 81% of consumers trust the information that is published on a blog and 61% will make a purchase. Blogging will also increase your site’s position on search engines and provide a reason why other bloggers should connect to your site, offering you more chances to attract audiences.
To get the most out of your blogging efforts, read these five tips:
Consistency is very important when it comes to writing your blog posts. You don’t want to be missing the odd scheduled blog post because you have too much work on or because you’re tired.
Instead, have a bank of content ready to publish. This gives you several benefits. Firstly, it allows you to ensure you never miss a day on your publication schedule. Secondly, it means that you can strategise your content so you mix topics up and keep your readers interested with fresh approaches.
2. Use Images
Don’t rely on your words to do all the talking. Ensure you have images to attach to each blog post you publish. Images portray emotions and give a sense to your reader what they can expect within the blog post. They can also break up the chunks of text, making the blog post easier for the visitor to read.
You can source images from a number of sites, just ensure you have the right to publish them. Many sites offer a free version of their images if you give credit to the source. However, if you don’t have the authority to re-use the image you could have a costly court battle on your hands. There have been many cases when online marketers have been caught out and had to pay the value of the photo dozens of times over.
3. Have A Call To Action
Don’t rely on the reader to take further action once they have read your content. Instead, give them a polite instruction on what they could do next. Some of the common call to actions used in blogging are:
- Making a comment.
- Share on social media.
- Signing up to a newsletter.
- Having a look at a product.
4. Sign Them Up To Your Mailing List
Research has shown that 70% of your traffic will never return to your blog again unless you sign them up to something, like a newsletter. The truth is that although blogging can be used to sell to customers, it usually takes more than one visit. Therefore, you need a way to draw them back to your website. An email is the perfect platform: it is unobtrusive, it offers a long term communication and it is the third best online sales path (after direct visits and organic searching).
You could use your call to action (as mentioned above) or use a pop-up window or e-book download offer to collect the details of your visitor to add to your email marketing list. If you aren’t building an email list your website will suffer.
5. Provide Advice
One of the biggest problems online businesses suffer from is that they generally talk about themselves. Instead, you want to be providing useful information to your audience, information that they can learn something from and use to solve problems.
This blogging strategy has several benefits. Firstly, it allows you to establish authority within your industry. Secondly, because there are few competitors doing this; it gives you an advantage over them. Thirdly, search engines will rank quality advice articles highly on their search result pages and these types of articles are searched for more by your target audience.
Blogging is an important aspect of your online marketing strategy. Without some of the tips above you will be leaking potential contacts from your lead generating platform and therefore lose business. If you want to succeed online, you have to be consistent in offering high quality blog posts that look attractive and inspire the visitor to take action and sign up to your mailing list. This way you can gain extra leads, more sales and high profits.