title capitalisation

Title Capitalisation: Which Way Is Best?

One of the biggest headaches for content writing is how to capitalise headings. There are so many different title capitalisation styles that you can be forgiven for not knowing which is more suitable for you. Even articles that write about this topic can sometimes forget an acceptable way to capitalise titles. Here is our quick […]

too many cooks ruining digital marketing

Are There Too Many Cooks Involved In Your Digital Marketing Campaigns?

One of the biggest mistakes made by many businesses taking tentative steps into digital marketing is to involve too many people, especially those in the higher echelons of the business. While it is important that all those in the business are aware of the campaigns being undertaken, they don’t all need to get involved. What […]

It’s A Magic Number: The Power Of Three

Marketing is all about increasing the awareness of your brand and blogging is one of the best ways to achieve this. It can be indexed by search engines, consumers will engage with it and it can demonstrate your authority in your industry. There are few things which are universal in the world of blogging. What […]