TwoFeetMarketing 365: Day 22

Your front page is important. Without a good start to your website, you can’t hope to rank well on search engines or attract customers to make a purchase. There are many factors to consider and what positively impacts one, might negatively impact the other. But when in doubt, remember the visitor should always come first. So take a look at your website today – could you improve the front page?
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How Many Mistakes Has Your Web Designer Made?

When I am asked to review a website, I sometimes get a little annoyed. The number of times I’ve seen a web designer make basic, fundamental mistakes on a website, yet pass it off as a complete package is astonishing. The trouble is, too many people trust their web designer to do a good job. Within the last year, here are some of the mistakes I’ve seen made on websites: Website content left in Latin. Contact forms still sending content to the web designer, not to the client. Inc...
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Website Design: Thinking About Your Audience’s Culture

When designing a website, you need to consider the culture of your main audience. A recent study by Dianne Cyr demonstrated its importance. In her paper, she looks at the culture of eight different Nations and how culture has an impact on website design. Basic Design Tips One of the key features of cultural difference for website design is how the information is presented and organised. While there is little difference between North American and European cultures, there is a stark contrast...
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Is Your Website Letting You Down?

One of the biggest challenges for businesses in this day and age is getting the customer to recognise the brand, visit the website and then commit to a purchase. Buying habits have changed significantly over the past decade and shoppers are now using the internet more to buy products, even when they are in the shop itself. The most crucial stage of the digital marketing experience is the conversion. It can take between 5 and 12 interactions, 80% of the time, before a person makes a purcha...
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A Small Business Website: What Is Important?

Since the inception of the internet, the small business website has changed roles. It used to be the luxurious item that was only there if you could afford it and wanted to demonstrate your position in the new world. Now it is an essential tool if you want to survive in an increasingly digital world. Yet, in 2013, 55% of small businesses still didn’t have a website. This hasn’t changed much either, over the past couple of years, small business websites still aren’t being created at the sp...
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Are Your Images Optimised?

The speed of your site is vitally important when it comes to achieving sales. Research has shown that for every 1 second it takes your site to load, your business loses 7% of its revenue. For a large ecommerce site like Amazon, it could cost the business $1.6 billion in sales. One of the biggest culprits of slow sites is not having your images optimised. The difference between an image that has been optimised and one that has not can be highly significant. For instance, take a look at the ima...
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