TwoFeetMarketing 365: Day 18

Those who read the news might have saw the terrible mistake The London Dungeons made on Valentine’s day. Their online campaign was slammed for being offensive. While they’ve removed the Tweets, they are still floating around the internet, thanks to screen shots. It is important to remember this. Whatever you put on the internet will remain there is someone sees it. So always think twice about your content and ask the important question – will it offend someone?
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TwoFeetMarketing 365: Day 10

Did you notice we were a little late publishing yesterday’s 365 diary entry? Oops, sorry!  So, today’s plan is to put 30 minutes aside to get some ideas together and plan for next week. We tend to write about something real that has happened each day so you get an idea of what we’re actually doing ourselves, but that said, on some days, work gets crazy and it’s good to have a back-up! So, I would recommend putting a short amount of time aside this afternoon for a bit of planning for next week...
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Seven Ways To Make Your Twitter Updates More Shareable

Whether you are looking to promote your products, share a story, or educate an audience – Twitter is a great tool for expanding your reach. Yet many brands struggle to get their Twitter updates noticed and shared. This is because they fail to use proper strategies and don’t keep updated with best practices to make the most of their opportunities. You Can Be Viewed By A Nation Over the past year, we’ve collected data on our Twitter campaigns. For our few select clients of Twitter marketing,...
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Social Shares: Is It Cheating To Buy Them?

The other day I was approached by a business that promised me a certain number of social shares for any new content on my website. The offer seemed too good to be true, and I knew there had to be a cost. I would never consider buying my way to the top, but I was interested to see what was going on. The Social Shares Company System When visiting their website, I looked at their process. The company would monitor your website for new content and then ‘encourage’ social users to share the content...
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Question: Twitter Follower Challenges

On BizSugar and our website, Martin Lindeskog from Ego Netcast asked this question on Twitter Follower limits in response to a recent article:   David, I have 5196 followers at the moment. I want to follow more tweeps, but I have reached the follow limit rule. I am following 5720 users at the moment. I don't know how many I added last month. How do you check this figure? How much does a Twitter campaign cost? I am thinking of promoting a tweet with an episode of my podcast, EGO...
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Designing The Perfect Twitter Campaign

Twitter is one of those mysterious social media platforms for some small business owners, who often struggle with designing the perfect Twitter campaign to capture prospects and sales. When they achieve this, the rewards can be clear. For instance, the perfect strategy will yield some of the following results: Higher Google ranking. Quicker indexing of content on Google. More website traffic. More leads. Better social standing in the community. So what are the tricks to d...
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Social Media Use – Obstacles Revealed

A recent report by Hootsuite has identified what many consider the main obstacles facing social media use in business to be. The survey that took the opinions of more than 100 executives and managers discovered that the main challenges for organisations were: Content Creation Social Media Measurement Content distribution Primary objectives For Social Media Use According to those surveyed, 60% were using social media to increase brand awareness while only 13% and 12% were looking ...
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Is The Twitter Poll Worth It?

Recently Twitter released a new feature – known as the Twitter poll. The idea is that you can now pose a question to the Twitter-verse and they will give their opinion by selecting from one of the options you provide. In theory this sounds great, but in reality, is it all that it could be? How Does The Twitter Poll Work? The first stage of the Twitter poll is to create a question. Something like: Who will win in tonight’s game? Select your answers, then simply tweet the question to your fo...
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Are You Missing Out On Retweets?

One of the fundamental objectives of Twitter is the goal of getting retweets. There are many reasons why people aren’t sharing your content, if you are not seeing a single share from your followers, or others, in a day, week or even longer. Here are some of the more common reasons why your updates aren’t attracting retweets: 1. They Are Too Long This is the one that often forces TwoFeetMarketing not to retweet or share an update with our followers. Tweets that are too long don’t allow f...
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