social media

Should Your Staff Be Promoting Your Business On Social Media?

When it comes to online marketing, many businesses have their own official account that regularly publishes new and existing content. This can be effective but unless you have a strong social media person behind you who is constantly monitoring and responding to content, there can be a lack of personality for your brand. The important […]

twitter campaign

Are You The General Of Your Twitter Campaign?

Twitter is one of the best ways you can generate interest in your business and funnel traffic through to your site. However, to get one of the best types of campaigns going, you need many different elements working together to create a rich strategy that attracts interest in your brand. One of the elements included […]

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Three Industries That Under Utilise Digital Marketing

Digital marketing is the new way to connect with your target audience. Research has shown that online sales are increasing year-on-year and that soon more will be bought via the internet than in stores. Yet at times, there are many industries which are slow at adopting the digital marketing techniques to grow their audience. When […]

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The Social Buy Button Is Coming! Is It Right For You?

Facebook and Twitter have made great strides in establishing ecommerce onto their social networks in recent weeks. Now buying a new pair of shoes or the birthday present for your friend’s child could be as simple as looking at their profile and clicking ‘buy now’ via a social buy button. Some top brands have already […]

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Ways To Get Sent To Twitter Jail

‘Twitter Jail’ is when the social network prevents you from publishing new content through your profile. For some, this can be extremely detrimental, it reduces website traffic and limits lead generation. However, for others it is a competition to see if they can get banned on Twitter. What Is Twitter Jail? Twitter Jail is when […]

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Social Media Age Distribution Statistics

One of the most important marketing activities is generating a plan. Part of this strategy is to develop an understanding of your target audience, everything from their likes, career, marital status and their age. This is essential because you need to know how to focus your message for maximum effect. Yet many businesses fail to […]

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The Scottish Lesson In Social Media

When Scotland went to the polls to decide on the future of their nation, there was no precedent to show who might have won. Many looked to the polls to look at how the vote might have turned while others searched for clues on social media. Social media was truly one of the loudest battlegrounds […]

social media statistics

Social Media Statistics: The Basics To Monitor

Social media is one of the best traffic generators for your organisation. If you target and engage the audience right, you can expect to see huge returns on your investment. However, it takes time, patience and perseverance to ensure your social media marketing campaign runs smoothly. The metrics of social media are hard to understand. […]

Three Easy Ways To Increase Your Twitter Following

Social media is becoming one of the essential needs for your online marketing activities. Those who are not on social media can find they suffer a lack of website visitors. This is because social media becomes part of your SEO, especially the basics of Facebook, Twitter and Google+. Twitter in particular is a very important […]