social media campaigns

Six Changes To Make To Your Social Media Campaigns This Year

Are you looking to make more out of your social media campaigns this year? Want a return for your efforts? Then you might want to consider one or two of these tactics that are often ignored by small and medium businesses when it comes to their social media campaigns. 1. Be Social Social media campaigns […]

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Seven Ways To Make Your Twitter Updates More Shareable

Whether you are looking to promote your products, share a story, or educate an audience – Twitter is a great tool for expanding your reach. Yet many brands struggle to get their Twitter updates noticed and shared. This is because they fail to use proper strategies and don’t keep updated with best practices to make […]

meeting customer expectations

Meeting Customer Expectations Through Social Media

There is no doubt that social media has changed the world. Consumers are spending more than 1 hour 40 minutes a day on their social profiles completing a variety of social and practical tasks, which has led to many businesses now utilising social media to help connect, engage, and sell to consumers. In some cases, […]

Is Google+ dead?

One Year On: Is Google+ Dead?

Last August, cossales.com rated one of our Google+ blog posts as one of the best online articles of the month, and we were obviously really pleased about that. The blog post was about the reports at the time that were circulating, suggesting the untimely demise of the social media network. We argued within the article […]

Facebook-adverts

Are Facebook Adverts Worth The Expense?

When it comes to making money, Facebook is one of the leading social media businesses. During the first financial quarter, its revenue had jumped 57% from $3.3 billion to $5.2 billion. Nearly 80% of this comes from Facebook Adverts that are displayed on mobiles, mainly because they cost more to render. The costs for Facebook […]

twitter follow request

Question: Twitter Follower Challenges

On BizSugar and our website, Martin Lindeskog from Ego Netcast asked this question on Twitter Follower limits in response to a recent article:   David, I have 5196 followers at the moment. I want to follow more tweeps, but I have reached the follow limit rule. I am following 5720 users at the moment. I […]

Twitter Campaign image

Designing The Perfect Twitter Campaign

Twitter is one of those mysterious social media platforms for some small business owners, who often struggle with designing the perfect Twitter campaign to capture prospects and sales. When they achieve this, the rewards can be clear. For instance, the perfect strategy will yield some of the following results: Higher Google ranking. Quicker indexing of […]

facebook reactions

Facebook Reactions: What It Means For Your Business

Facebook Reactions have begun to be rolled out across the social media platform in what could be one of the greatest shake-ups the site has seen in years. For those who have missed the announcement, the new reactions are additional responses you can give to social media updates other than just ‘like’. The reactions include […]

social media use concept

Social Media Use – Obstacles Revealed

A recent report by Hootsuite has identified what many consider the main obstacles facing social media use in business to be. The survey that took the opinions of more than 100 executives and managers discovered that the main challenges for organisations were: Content Creation Social Media Measurement Content distribution Primary objectives For Social Media Use […]

Is The Twitter Poll Worth It?

Recently Twitter released a new feature – known as the Twitter poll. The idea is that you can now pose a question to the Twitter-verse and they will give their opinion by selecting from one of the options you provide. In theory this sounds great, but in reality, is it all that it could be? […]