Social Media Is Not A Sales Force: It Is A Relationship Builder

Social media is inundated with messages advertising products and services for sale. While this may generate some paying customers, it is actually a very inefficient method of generating revenue. Online research has demonstrated social media contributes to less than 1% of all online sales. Other forms of online marketing; like email and paid search contribute significantly more (18% and 20% respectively). Search Engine Optimisation One of the best methods of online marketing is through o...
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