Could Your Audience Determine Your Search Engine Optimisation Strategy?

When it comes to search engine optimisation, there are two primary considerations – what are the most common search terms and what do Google (and other engines) want from websites owners? With the right approach to both, you could be more successful at ranking better. Or can you? Often businesses will use one or two keywords within their site for ranking purposes. This would be great if all users behaved the same – but as we know this is not the case. Search Engine Optimisation In Dig...
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8 Mistakes You Are Making When Link-Building

Link-Building is a crucial aspect of your website marketing if you are trying to rank on the first page in your industry, and without a strategy, it is unlikely that Google will index your website let alone rank you well. However, bad link-building is dangerous for your brand’s website as not trying to get ranked. Google’s algorithms are pretty smart, in fact, they are very smart. They can tell between a good link and a bad link, and if it detects a bad link, your website’s rank will suff...
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TwoFeetMarketing 365: Day 22

Your front page is important. Without a good start to your website, you can’t hope to rank well on search engines or attract customers to make a purchase. There are many factors to consider and what positively impacts one, might negatively impact the other. But when in doubt, remember the visitor should always come first. So take a look at your website today – could you improve the front page?
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SEO Tricks You Forget

Search engine optimisation is not just a one-off task, it’s a continuous battle between you, your competitors and search engines. If you win, then you can be the top of search results, attract substantial traffic and sell your business – fail and you can be left in internet obscurity. One reason you might fail is that you've forgotten some of the best SEO tricks. There are many factors to consider when it comes to your page rank on Google or Bing. However, some people do the basics (meta ...
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TwoFeetMarketing 365: Day 9

Optimising your website is one of the most important activities. If you don't, nobody can find you on Google and you can lose up to 80% of your traffic. One of the most forgotten elements of SEO is sorting out web crawl errors. These are URLs search engines have tried to access but nothing exists at the address. Look at your web crawl errors and any that exist, redirect to another page – not a 401. This is one of those things that is simple if you know what you are doing. Give us a call if yo...
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SEO Mistakes To Avoid

Are you feeling that you want more traffic from Google and other search engines? Then you want to ensure that your website’s search friendliness is absolutely top notch. It isn’t easy, Google makes it very hard for website owners to develop their SEO with all their algorithm changes and secret factors that can raise your rank – yet we do know what can lower your rank. So here is our guide on what to avoid when developing your site’s SEO strategy. 1. Slow Server Research has shown it is ...
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Beware The SEO Consultancy Cowboy Tricks

SEO cowboys ask you to part with your hard earned money and promise to put your website to the top of Google within days. While a good SEO consultancy can offer to improve the ranking of your site, there is little chance that an SEO consultancy can do this so drastically. In fact, there are many cases when an SEO consultancy will actually show that they can’t make it happen. One of the best examples is when they use black hat techniques to market their services. Black hat techniques are n...
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Easy Improvements To Your Search Engine Optimisation

Search engine optimisation is an important part of your online marketing. Without the right elements in place you will see your search engine optimisation efforts return poor results. Many businesses make numerous mistakes when it comes to developing websites. Instead of creating high ranking sale platforms, they create good looking sites with little SEO. Therefore, businesses need to consider what they can do to improve their search engine optimisation. Here are some of the common elemen...
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4 Online Marketing Management Mistakes You Should Never Make!

Online marketing management continues to be one of the common areas of promotion businesses get wrong. There are numerous reasons why small businesses might accidently make these mistakes and there are some businesses that purposefully use black-hat techniques in an attempt to acquire customers and raise their search engine ranks. These mistakes can be costly to your business. Black hat techniques, whether done on purpose or not, can affect your position on Google. In the worst case scena...
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Is Your Website Speed Important?

If you search on Google why you need to have a fast 'website speed' you’ll find dozens of articles giving you advice. The main reason why businesses are often told they need to optimise their website speed is because customers don’t like to wait around. Research by a number of different organisations has found evidence to support this. For instance, studies have concluded 47% of customers expect a website to load within 2 seconds and 40% would abandon a website that took longer than 3-4 s...
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