search engine optimisation

Could Your Audience Determine Your Search Engine Optimisation Strategy?

When it comes to search engine optimisation, there are two primary considerations – what are the most common search terms and what do Google (and other engines) want from websites owners? With the right approach to both, you could be more successful at ranking better. Or can you? Often businesses will use one or two […]

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8 Mistakes You Are Making When Link-Building

Link-Building is a crucial aspect of your website marketing if you are trying to rank on the first page in your industry, and without a strategy, it is unlikely that Google will index your website let alone rank you well. However, bad link-building is dangerous for your brand’s website as not trying to get ranked. […]

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TwoFeetMarketing 365: Day 22

Your front page is important. Without a good start to your website, you can’t hope to rank well on search engines or attract customers to make a purchase. There are many factors to consider and what positively impacts one, might negatively impact the other. But when in doubt, remember the visitor should always come first. […]

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SEO Tricks You Forget

Search engine optimisation is not just a one-off task, it’s a continuous battle between you, your competitors and search engines. If you win, then you can be the top of search results, attract substantial traffic and sell your business – fail and you can be left in internet obscurity. One reason you might fail is […]

TwoFeetMarketing 365: Day 9

Optimising your website is one of the most important activities. If you don’t, nobody can find you on Google and you can lose up to 80% of your traffic. One of the most forgotten elements of SEO is sorting out web crawl errors. These are URLs search engines have tried to access but nothing exists […]

SEO traffic

SEO Mistakes To Avoid

Are you feeling that you want more traffic from Google and other search engines? Then you want to ensure that your website’s search friendliness is absolutely top notch. It isn’t easy, Google makes it very hard for website owners to develop their SEO with all their algorithm changes and secret factors that can raise your […]

SEO consultancy cowboys

Beware The SEO Consultancy Cowboy Tricks

SEO cowboys ask you to part with your hard earned money and promise to put your website to the top of Google within days. While a good SEO consultancy can offer to improve the ranking of your site, there is little chance that an SEO consultancy can do this so drastically. In fact, there are […]

Search engine optimisation

Easy Improvements To Your Search Engine Optimisation

Search engine optimisation is an important part of your online marketing. Without the right elements in place you will see your search engine optimisation efforts return poor results. Many businesses make numerous mistakes when it comes to developing websites. Instead of creating high ranking sale platforms, they create good looking sites with little SEO. Therefore, […]

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4 Online Marketing Management Mistakes You Should Never Make!

Online marketing management continues to be one of the common areas of promotion businesses get wrong. There are numerous reasons why small businesses might accidently make these mistakes and there are some businesses that purposefully use black-hat techniques in an attempt to acquire customers and raise their search engine ranks. These mistakes can be costly […]

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Is Your Website Speed Important?

If you search on Google why you need to have a fast ‘website speed’ you’ll find dozens of articles giving you advice. The main reason why businesses are often told they need to optimise their website speed is because customers don’t like to wait around. Research by a number of different organisations has found evidence […]