Could Your Audience Determine Your Search Engine Optimisation Strategy?

search engine optimisation
When it comes to search engine optimisation, there are two primary considerations – what are the most common search terms and what do Google (and other engines) want from websites owners? With the right approach to both, you could be more successful at ranking better. Or can you? Often businesses will use one or two keywords within their site for ranking purposes. This would be great if all users behaved the same – but as we know this is not the case. Search Engine Optimisation In Dig...
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8 Mistakes You Are Making When Link-Building

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Link-Building is a crucial aspect of your website marketing if you are trying to rank on the first page in your industry, and without a strategy, it is unlikely that Google will index your website let alone rank you well. However, bad link-building is dangerous for your brand’s website as not trying to get ranked. Google’s algorithms are pretty smart, in fact, they are very smart. They can tell between a good link and a bad link, and if it detects a bad link, your website’s rank will suff...
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SEO Tricks You Forget

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Search engine optimisation is not just a one-off task, it’s a continuous battle between you, your competitors and search engines. If you win, then you can be the top of search results, attract substantial traffic and sell your business – fail and you can be left in internet obscurity. One reason you might fail is that you've forgotten some of the best SEO tricks. There are many factors to consider when it comes to your page rank on Google or Bing. However, some people do the basics (meta ...
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TwoFeetMarketing 365: Day 9

Optimising your website is one of the most important activities. If you don't, nobody can find you on Google and you can lose up to 80% of your traffic. One of the most forgotten elements of SEO is sorting out web crawl errors. These are URLs search engines have tried to access but nothing exists at the address. Look at your web crawl errors and any that exist, redirect to another page – not a 401. This is one of those things that is simple if you know what you are doing. Give us a call if yo...
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Linky Link: Five Ways To Create Inbound Links

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Even though link building has not been a significant means to generate a better ranking on search engines it is still an important factor. However, creating links to your site is not as easy it as used to be. In the old days, link building could be done by buying a spot on a link farm. While this was perfectly accepted by search engines, its ethics were questionable at best. Since then, Google has introduced updates in its ranking algorithms that make link farms count against websites. Wh...
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Beware The SEO Consultancy Cowboy Tricks

SEO consultancy cowboys
SEO cowboys ask you to part with your hard earned money and promise to put your website to the top of Google within days. While a good SEO consultancy can offer to improve the ranking of your site, there is little chance that an SEO consultancy can do this so drastically. In fact, there are many cases when an SEO consultancy will actually show that they can’t make it happen. One of the best examples is when they use black hat techniques to market their services. Black hat techniques are n...
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Easy Improvements To Your Search Engine Optimisation

Search engine optimisation
Search engine optimisation is an important part of your online marketing. Without the right elements in place you will see your search engine optimisation efforts return poor results. Many businesses make numerous mistakes when it comes to developing websites. Instead of creating high ranking sale platforms, they create good looking sites with little SEO. Therefore, businesses need to consider what they can do to improve their search engine optimisation. Here are some of the common elemen...
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4 Online Marketing Management Mistakes You Should Never Make!

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Online marketing management continues to be one of the common areas of promotion businesses get wrong. There are numerous reasons why small businesses might accidently make these mistakes and there are some businesses that purposefully use black-hat techniques in an attempt to acquire customers and raise their search engine ranks. These mistakes can be costly to your business. Black hat techniques, whether done on purpose or not, can affect your position on Google. In the worst case scena...
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3 Reasons Why Blog Comments Are Bad For Your Business

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A few years ago one of the most recommended marketing tactics you could use was commenting on other blogs. Blog comments had two benefits for those writing them. Firstly it gave great marketing real estate for the business and secondly it created an inbound link. The higher the rank of the website; the more valuable the blog comments were. The problem with this known fact is that those who ran link farms and link spam networks wanted to take advantage. What occurred was a war between b...
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