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Why You Should Abandon Cold Calling For Inbound Marketing

The UK consumer is inundated everyday by call centres asking them for five minutes of their time. Most calls at the moment are about Payment Protection Insurance, Accident Compensation and Solar Panels. However, cold calling potential customers could be for anything from selling groceries to finding out who the prospective will be voting for in […]

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4 Online Marketing Management Mistakes You Should Never Make!

Online marketing management continues to be one of the common areas of promotion businesses get wrong. There are numerous reasons why small businesses might accidently make these mistakes and there are some businesses that purposefully use black-hat techniques in an attempt to acquire customers and raise their search engine ranks. These mistakes can be costly […]

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Online Marketing Tips: Our Top Five

There are many blog articles out there giving you online marketing tips. If you do a search it is likely you are going to struggle to absorb all the information available. You have to know what is important and what is implementable for your business but what is important is a matter of opinion. Here […]

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Content Building Before Publishing: Get Ahead Of The Game

One of the major reasons why blogs fail is that they do not produce enough content to keep publishing new content at busy times. This failure in content building can be the undoing of their online campaigns for several reasons. Google rewards constantly updated blogs. There is a lack of new content to be published […]

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When Should You Remove Email Contacts From Your Mailing List?

Every business is under the impression they need to be continuously adding to their email contact list. This may be true; a good strong list with numerous active contacts is a necessary business tool. However, there is an important part of the criteria of an email contact list many business owners ignore: active. Having an […]

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What Doctor Who Taught Me About Marketing

Next week the popular BBC Series Doctor Who returns to our screens. The series is a remarkable tale on and off the screen. From the series history we can learn a lot about marketing. Here are some of the lessons I have learnt from Doctor Who. 1. A Fresh Change Is Good For Business Doctor […]

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3 Reasons Why Blog Comments Are Bad For Your Business

A few years ago one of the most recommended marketing tactics you could use was commenting on other blogs. Blog comments had two benefits for those writing them. Firstly it gave great marketing real estate for the business and secondly it created an inbound link. The higher the rank of the website; the more valuable […]

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How Often Should You Mail Your List?

Your mailing list is one of the most important marketing tools available. Email marketing has been proven to be one of the highest performing online sale paths. Those who regularly email their mailing lists often ask the question whether they are emailing the list at the correct frequency. Getting the frequency of your mailing campaign […]

The 5 Must Haves of Blog Posts

Blogging is one of the most essential marketing activities for your business. It can support your search engine optimisation efforts and draw in an audience to sign up for your newsletter or to enquire about your products. Your blog content can also increase your authority in your industry by demonstrating your knowledge and expertise in […]

Three Reasons Why You Should Blog Now

Blogging is one of the most important marketing activities your business should undertake. It doesn’t matter how small or large your business is, a good blog will attract your target audience and increase revenue. Even small businesses such as corner shops, local pubs and cafes can benefit from the power of blogging. Here are three […]