social media campaigns

Six Changes To Make To Your Social Media Campaigns This Year

Are you looking to make more out of your social media campaigns this year? Want a return for your efforts? Then you might want to consider one or two of these tactics that are often ignored by small and medium businesses when it comes to their social media campaigns. 1. Be Social Social media campaigns […]

Promotional Channels Research Demonstrates Email Is Still King

MarketingSherpa, the research institute, conducted a study discovering the preferred promotional channels for customers. This information could be gold-dust to all companies looking to grow and find ways to sell to existing and new customers. They also conducted a survey to determine how marketers prefer to keep in contact with their contacts and prospects. Using […]

shoppers and decision fatigue

How To Factor The Effects Of Decision Fatigue Theory Into Your Marketing

Decision fatigue is a fact of life. As we make decisions, the mental energy we have left gets smaller. The more decisions we make, the harder it becomes to make them, and this affects everyone, including your customers. In fact, consumers are more at risk of decision fatigue, especially those on lower incomes because they […]

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Six Tips For Making The Most Of Black Friday

Any business these days can take advantage of Black Friday – the traditional time when sellers offer customers discounts in the hopes of having a good day of sales. This year, Black Friday is going to be on 25th November, and if you haven’t started planning for it yet, that gives you very little time […]

digital laws

8 Digital Marketing Laws

We take a close look at digital marketing laws. What laws must you follow and which ones can’t you trust.

Join us for our affiliate marketing course

Book your place on our affiliate marketing course

Are you looking for a way to create an income from home? A chance to turn a passion into money? Then a new course being offered in Clacton, Essex could be just for you. David Lowbridge, Managing Director of TwoFeetGroup, and Kevin Barnes, Managing Director of TBCM Group, are joining forces to provide an affiliate […]

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Digital Marketing Mistakes I’ve Seen

When off duty from being a digital marketer, I find it challenging to be online and not in work mode! I always end up examining the content laid out in front of me and assessing what action they are trying to get me to take. This can be infuriating. I want to enjoy my time […]

Email Marketing Versus Print Marketing

There is a huge debate at the moment as to whether email or print marketing is better for small businesses. Print marketing has been around since our ancestors started to use paper and it has always drawn attention from consumers. The physical sensation of print advertising is very real for consumers, and it can seriously […]

digital marketing concept

Digital Marketing Does Not Exist

There are many articles online about the myths of digital marketing. Some argue that it doesn’t exist, others state it is a different form of marketing that should be given respect, and others argue about its effectiveness. The truth is, all three viewpoints are accurate in some form. Digital marketing is something that shouldn’t be […]

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How To Generate Your Blog Titles

Generating blog titles can be challenging. There are numerous directions you can go in and at times it can be tempting to continue to publish content on the same subjects again and again. While there is nothing wrong with covering similar topics every so often, you don’t want to be continuously plugging the same themes. […]