How Sales And Marketing Could Work Together

Two departments which are constantly fighting each other are sales and marketing. Both departments seem to be in an eternal competition to prove their greater value. However, within any small business, the rivalry between these departments could damage the long-term prospects of the organisation. It doesn’t need to be like this. Sales and marketing have the same goal – to increase the revenue of the company. They just have different tools and strategies to achieving this. Instead of be...
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Digital Marketing Does Not Exist

There are many articles online about the myths of digital marketing. Some argue that it doesn’t exist, others state it is a different form of marketing that should be given respect, and others argue about its effectiveness. The truth is, all three viewpoints are accurate in some form. Digital marketing is something that shouldn’t be on its own, yet it is unique and at times can be completely ineffective. So where does that leave everyone? Exactly where they are. Digital Marketing Is Not ...
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Why Do Crowdfunding Projects Fail?

Crowdfunding is a unique way for companies to raise funds for a new project or venture. There have been numerous successes with companies raising millions of pounds through effective campaigns. But for every crowdfunding campaign that goes well, there are more that aren’t a success. There are many reasons why crowdfunding projects fail and here are some of the biggest mistakes that can potentially happen during a campaign. 1. The Crowdfunding Project Isn’t Advertised Early Enough Even b...
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Is Amazon’s Workplace Culture Damaging Its Marketing?

Amazon's workplace culture has been criticised recently and there has been a huge online debate about whether it is ethically right or wrong. While there are many arguments both for and against the culture, there is certainly one thing that Amazon has to admit to – this is not good for their marketing. Amazon’s Workplace Culture Deterring Business When you look at sites currently discussing Amazon that contain a comments section, you’ll notice that the audience is mainly negative about Amazon’s...
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