Why Are So Many People Using Bad Sales Techniques On LinkedIn?

LinkedIn is a fantastic place for picking up potential sales. It is the one social media platform where you can not only share content to help each other, but also express your own opinions. You can also demonstrate your knowledge and experience without feeling like you are showing off because it is a critical aspect of the profile. Yet I’ve noticed in the past few months that there has been an increase in the number of people, namely salespeople, who are abusing the system and trying to ...
More

Is Microsoft’s Deal For LinkedIn Valuable?

The news that Microsoft is to purchase LinkedIn for an outstanding $29 million is certainly top news. However, is it going to be something that will work for either company? We could point out all the times where acquisitions and takeovers have not worked. Consider News Corp and their purchase of MySpace for just how badly purchases of large organisations can go. Yet there are differences with Microsoft’s deal for LinkedIn. The professional social networking site has not done so well when...
More

Social Media Use – Obstacles Revealed

A recent report by Hootsuite has identified what many consider the main obstacles facing social media use in business to be. The survey that took the opinions of more than 100 executives and managers discovered that the main challenges for organisations were: Content Creation Social Media Measurement Content distribution Primary objectives For Social Media Use According to those surveyed, 60% were using social media to increase brand awareness while only 13% and 12% were looking ...
More