blackbeard pirate ship

Marketing Lessons We Can Learn From Blackbeard

Edward Teach, aka Blackbeard the pirate, is probably one of the best known names from the Golden Age of Piracy. He cruised around the West Indies searching for prey in which to loot their valuables. Since his death at the hands of a pirate hunter, Blackbeard became a symbol of pirating and is often depicted […]

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Five Ways To Generate Income From Your Website

Every business believes it must have a website in this modern age in order to attract customers. This might be true, 59% of consumers are now using Google to find local businesses to solve their problems and it is harder to appear on Google without a website. Yet, having a website is not the end […]

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43 Digital Marketing Stats To Blow Your Mind

Do you think that digital marketing is right for your business? Are you thinking that it is just a trend that will disappear in the next few years? Then here are some statistics for you to consider: Blogging 81% of consumers trust blog content, even if they don’t know the brand. Blogs have been rated […]

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Three Industries That Under Utilise Digital Marketing

Digital marketing is the new way to connect with your target audience. Research has shown that online sales are increasing year-on-year and that soon more will be bought via the internet than in stores. Yet at times, there are many industries which are slow at adopting the digital marketing techniques to grow their audience. When […]

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Three Ways BizSugar Can Grow Your Brand

If you are a business to business client and you run a blog, then you need as many people to see your content as possible. One of the best ways to do this is to advertise it on aggregator sites. These are like directories for blog posts, rather than just blogging sites. BizSugar is one […]

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Speaking To Your Target Audience

When you are writing content, you need to consider the target audience you are aiming to reach. Unique demographics will require different styles in writing and terminology. Getting this right can mean the difference between your business’ digital marketing campaigns being a success or a failure. One of the best examples of how different target […]

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Five Signs Your Digital Marketing Is Failing

We’ve always said that digital marketing is one of the best ways to connect with your audience. It is very personal, cost effective and a little effort can last a long time; though not every campaign works out the way you expect. Sometimes, a campaign can fail outright. This can be very frustrating, but there […]

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Why Email Marketing Is Effective – The Statistics

Email marketing is one of the best ways to sell your product. Often it’s those businesses that have no email contacts list or email marketing strategy that don’t achieve any sales online. There are numerous reasons why this might happen. However, from experience with past customers, it is often because businesses feel email contact lists […]

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The Top Five Misunderstandings Of Digital Marketing

Digital marketing is one of the best ways to draw attention to your brand. Research has demonstrated a dramatic change in consumer behaviour from those who search the phone books (like Yellow Pages) to using Google and other search engines. However, many people who enter the digital marketing realm to promote their business seem to […]

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The Biggest Mistakes Made On Podcasts

Podcasts are one of the most upcoming marketing channels available for businesses. In North America they are used by a significant number of brands who want to connect with their audience. There are many advantages of having a podcast. Some of the benefits are: Podcasts are personal – making target audience interaction more likely. Podcasts […]