Promotional Channels Research Demonstrates Email Is Still King

MarketingSherpa, the research institute, conducted a study discovering the preferred promotional channels for customers. This information could be gold-dust to all companies looking to grow and find ways to sell to existing and new customers. They also conducted a survey to determine how marketers prefer to keep in contact with their contacts and prospects. Using […]

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Digital Marketing Does Not Exist

There are many articles online about the myths of digital marketing. Some argue that it doesn’t exist, others state it is a different form of marketing that should be given respect, and others argue about its effectiveness. The truth is, all three viewpoints are accurate in some form. Digital marketing is something that shouldn’t be […]

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Integration Is Key For Online Success

One of the biggest problems facing businesses nowadays is the integration of their marketing. Previously, businesses could rely on one piece of content that would attract and convert customers. Now, the sales funnel is getting longer and the number of touch points is getting larger. This is why companies must employ proper online sales methodology […]

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Quality Or Quantity – That Is The Question

With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within […]

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Getting The Digital Sales Flow Right

There are many different elements when it comes to getting digital marketing to be successful. It isn’t just about the social media or the blogging; it is how the whole group of tools work together to create a digital sales flow that will work. There are some companies that don’t consider this and it can […]

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What To Do After Publishing A Blog Post

So you’ve written a blog post and now it is up on your site for everyone to see. This is the first step to a strong content marketing campaign. However, it is only the first step and now the long road to making sure that publishing the article wasn’t a waste of time is ahead. […]

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How Can A Digital Marketing Consultant Help Your Home Business?

For whatever reason, you’ve started a home business. It could be that you want to fit work in while the kids are at school or you want to go it alone for a more flexible lifestyle. Whatever the reason; you still suffer from the same challenges that other businesses suffer from. One of the greatest […]

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Explainer Videos: Why Are They So Important For Your Marketing

While blogging, social media and email marketing is very important for your business’ marketing efforts, there are other options that you have to consider. One of these is using explainer videos to sell your brand identity and the benefits of your products. But why are explainer videos so important for your digital marketing campaigns? Explainer […]

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Poor Online Profile? Your Startup Has Already Failed!

Around 90% of startups will fail. This is a dose of reality that no business owner should ever forget. While there are numerous reasons behind these failures and characteristics that support the success of entrepreneurs, one fact is universal – if you don’t have customers, you will not survive. This is why having a good […]

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Is Social Media, Blogging Or Email Marketing Best For Your Business?

I was reading an article the other day on RocketResponder written by their CEO and Co-Founder, Justin Ledvina. In this article, he made the argument that email marketing was better than social media for small businesses. Some of his facts were highly intelligent and well thought out, but the general premise of the article was […]