Two-Way Conversations Required For Social Media Success

As a digital marketing agency, we are constantly talking about the importance of two-way conversations between brands and their intended audience. We're often asked whether this is fact or just our opinion. We have stated the facts about how it is important, and that those who communicate with audiences tend to generate more leads and sales, etc. However, hard facts about consumer behaviours and social media interaction are often not reported on other websites. Why? There are several reas...
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