Are You Cross-Training You Staff?

In business, cross-training sessions, where staff are trained in an aspect of another staff member’s role, can be an overlooked yet essential task. This includes training on new software or a new procedure, and can offer security in case the employee who regularly completes this work becomes suddenly unavailable. We all know this kind of task, it’s the one that started out in your diary in January and keeps on being re-arranged, moving along to another time-slot every time you need to fit...
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10 Personal Tips For Business Success From TwoFeetMarketing

Many small to medium businesses fail, a well-known fact. Here at TwoFeetMarketing we are really proud of our success. In just three years, we’ve experienced great growth and happy customers. We have compiled a list of ten aspects we feel have made the most contribution to the success of the business. So here are or top ten tips to have a successful new digital business in 2017. 1. Question Your Plans/Ideas Find someone really honest to talk to about your ideas. If it’s just you, don’t g...
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Apprentice Week 11 – The Interviews

As the Apprentice entered its penultimate week, we were treated to a view of the candidates under extreme pressure. The four interviewers this year were as tough as they’ve ever been, though it did reveal a lot about the candidates. It also gave us some key lessons to learn about business, especially in regards to getting funding. 1. Don’t Hide Your Failures One of the biggest mistakes on the episode was Frances Bishop not acknowledging her failures. Her successful kid's clothing brand,...
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Apprentice Week Six: The Truth Is Out There

When it came to the latest The Apprentice task, candidates were asked to find a group of items for the cheapest price. This is a classic episode which can be hilarious and frustrating. For example, there is little use of the internet for research, a useful if not essential tool in today’s modern world. If the internet was used, many mistakes could have been avoided. Another issue is proper planning. Too many times, candidates get so excited that they’ve found an item that they fail to think l...
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Are You Suffering From Decision Fatigue?

When you run a business, you make decisions all the time, for example, how to complete client work, marketing, how to allocate resources etc. So, it is of no surprise that a lot of entrepreneurs suffer from decision fatigue. Do you suffer from it? And do you know how to beat it? What Is Decision Fatigue? The brain is like a muscle. The more you work it, the more tired it will become and the less effective it will be at completing tasks, making decisions, etc. Decision fatigue occurs ...
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Apprentice Week Three: Leadership And Love For The Product

Last night’s Apprentice proved to be as good as ever as the teams were challenged to design and manufacture a selection of sweets, then sell them in Brighton. The teams were shuffled, with Titans being led by Alana, and Oliver as project manager of Nebula. The task was as interesting as the flavour of sweets; I certainly won’t be trying salt and vinegar fudge, and it was this product that ultimately determined the fate of Nebula. While Nebula’s retail team sold out of the fudge, their tra...
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The Apprentice Week Two: Leadership, Branding And Confidence

The second week of The Apprentice gave us insight into the marketing skills of the candidates. The task was simple - create an advertising campaign for Japanese denim jeans. They had complete control over the branding, video advert, bus shelter advert and interactive billboard. As usual, there were a lot of lessons to learn. 1. Human Resources It is important to ensure you are using the right people for the task. Lord Sugar made a lot of Nebula not choosing Rebecca as project manager...
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Pricing Strategy, Expertise And Decision Makers: The Apprentice 2016 Week One

Everyone who knows me, knows I am a huge fan of The Apprentice. I’ve never missed an episode and have watched them all at least twice. It isn’t just for the entertainment value - there are valuable business lesson to learn from each episode. This year it’s bound to be the same, so each week I will be discussing the key mistakes and take home lessons from The Apprentice episodes. Episode One Task The task last night was simple - sell a number of goods to trade and direct to customers. Lo...
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