How To Get On The Preferred Customer List

Are you getting the best deal from your suppliers? Are they giving you their best service or prices? They might or might not be – it all depends on your relationship with them. Whether we want to admit it or not, favouritism probably subconsciously exists within every business. Companies will offer better prices, services or customer service to a select few clients. There are numerous reasons why this might happen – and not normally because of the revenue they generate. So how can you ...
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Is Your Online Sales Path Complete?

Digital marketing will only help you so far down the sales path with some customers. Getting the rest to commit to making a purchase may require a greater use of interpersonal skills. But how can you implement these in a system controlled by marketing tools that are inherently impersonal? The trick is to make your online sales path more personal. This might include taking your online marketing offline for the closing stages. Here are some tips on how to personalise your impersonal sale...
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