TwoFeetMarketing 365: Day 12

If today should be a ‘rest day’ but you’ve got too much to do, first sit down with your diary, can you make your week more efficient? Decide which jobs are essential, how long they should take and how long you want to be working today. When the times up, stop and take a break. After all, there’s always something to be doing when you run a business!
More

TwoFeetMarketing 365: Day Two

At Twofeetmarketing or rather TwoFeetMarketing we cannot agree on the capitalisation of the second and third word. And sometimes, we change each other’s work…Do you have any small niggles that could affect your branding? Is someone just not getting a tagline right? Plan to discuss it at your next meeting, listen to both views and perhaps check out how the public writes about your brand so you can reflect their style and make an informed decision. Ps. we agreed it should be TwoFeetMarketing as...
More

5 Business Metrics You Need To Know And Why

While I am not a fan of over analysis, I do think that all owners need to know certain business metrics. These will help guide strategies and assist you as leaders to develop your business and take it to the next stage. At the very least, they help you make a decent income. So, what are the five business metrics you need to know, and why? 1. Profit Margins This is an important metric I think that some business owners forget about. It is easy to look at the overall profit and loss acc...
More

How To Raise Prices – Without Losing Customers

During every business’ life, there will be times when the pricing strategy needs to change. If you are thinking this now, you might be wondering how you can raise prices but avoid annoying your customers. To raise your prices and then lose your customers would serve your business no good. In contrast, you might need to raise prices to cope with industry demands such as higher costs, new legal requirements or to earn a better personal income. Here are several ideas for you to consider w...
More

How Annoying Employee Behaviours Affect Your Business

Your staff are the most valuable resource for your business. They help you sell to prospects, deliver services to customers and earn revenue to build a strong business. They can also be a nightmare. Research articles have regularly demonstrated how annoying staff behaviour can financially affect businesses. The employee behaviours that can impact your business’ performance include: Annoying employee habits (i.e. colleagues eating loudly/messily). Negativity (from management or col...
More

How To Get On The Preferred Customer List

Are you getting the best deal from your suppliers? Are they giving you their best service or prices? They might or might not be – it all depends on your relationship with them. Whether we want to admit it or not, favouritism probably subconsciously exists within every business. Companies will offer better prices, services or customer service to a select few clients. There are numerous reasons why this might happen – and not normally because of the revenue they generate. So how can you ...
More

Apprentice Week Six: The Truth Is Out There

When it came to the latest The Apprentice task, candidates were asked to find a group of items for the cheapest price. This is a classic episode which can be hilarious and frustrating. For example, there is little use of the internet for research, a useful if not essential tool in today’s modern world. If the internet was used, many mistakes could have been avoided. Another issue is proper planning. Too many times, candidates get so excited that they’ve found an item that they fail to think l...
More