TwoFeetMarketing 365: Day Two

At Twofeetmarketing or rather TwoFeetMarketing we cannot agree on the capitalisation of the second and third word. And sometimes, we change each other’s work…Do you have any small niggles that could affect your branding? Is someone just not getting a tagline right? Plan to discuss it at your next meeting, listen to both views and perhaps check out how the public writes about your brand so you can reflect their style and make an informed decision. Ps. we agreed it should be TwoFeetMarketing as...
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Apprentice Week 10 – Communications, Passion And Becoming Too Close To The Product

The tenth week of the Apprentice saw the candidates attempt to create a new gin, brand it, and then sell it to national retailers. There are lots of challenges in this task – and Titans certainly appeared to be tempted by the gin tasting. Communications In Business Is Critical One of the biggest mistakes throughout the episode was Titans’ poor communication skills. Frances, developing the branding on her own needed information about ingredients from her teammates. However, they were ‘tasting’ ...
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