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Why You Need To Increase Blog Frequency

So many people think that blogging once a month is enough to generate significant amounts of traffic for their website. The truth is, that blogging once a month is probably a waste of your time. It will have limited effect on your traffic because SEO giants like Google and Bing seem to prefer higher blog […]

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What To Do After Publishing A Blog Post

So you’ve written a blog post and now it is up on your site for everyone to see. This is the first step to a strong content marketing campaign. However, it is only the first step and now the long road to making sure that publishing the article wasn’t a waste of time is ahead. […]

blog content steps

A Simple Step-By-Step Guide To Creating Blog Content

When it comes to blog writing, there is one aspect that businesses often fail on – the blog content creation. They know they want a blog, they know what they want to talk about, but they don’t know how to get their ideas off the drawing board and onto the computer screen. Yet the process […]

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The Audience: The Forgotten Element In Blog Writing

Blog writing is an art as well as a science. Not only do you have to consider how the writing will look on the page, but you have to think about what elements combined will attract an audience. The problem is that many businesses forget about one crucial factor when they start writing their blog: […]

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Do You Know The Difference Between An Article And A Blog Post?

It is common in today’s digital marketing world for the terms “article” and “blog post” to be interchangeably used. However, this is actually inaccurate. There are distinct differences between the two and understanding what sets them apart and how your business should use them, can help you generate good website traffic. So what is the […]

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Speaking To Your Target Audience

When you are writing content, you need to consider the target audience you are aiming to reach. Unique demographics will require different styles in writing and terminology. Getting this right can mean the difference between your business’ digital marketing campaigns being a success or a failure. One of the best examples of how different target […]

too many cooks ruining digital marketing

Are There Too Many Cooks Involved In Your Digital Marketing Campaigns?

One of the biggest mistakes made by many businesses taking tentative steps into digital marketing is to involve too many people, especially those in the higher echelons of the business. While it is important that all those in the business are aware of the campaigns being undertaken, they don’t all need to get involved. What […]

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Why No-One Is Reading Your Blog When You Publish Content

If you are a well known celebrity or a famous brand, your blog is going to be particularly active almost from the start. The rest of us have to build our blog following from scratch. Having started numerous blogs for clients about different topics, despite the initial rush when you begin to publish content, in […]

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Create A Series In Your Blogging Schedule

If you want to create a successful blogging schedule, you need to create one that your potential readers will return to regularly. To do this you could create a series of blog posts, with each one building upon the lessons learnt in the previous article. Having this as part of your blogging schedule has several […]

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Consider These When Writing Blog Posts

When writing blog posts, there are several key elements to ensure the content matches the expectations of your audience. If you don’t get the mix right, your website might not attract the audience you want or offer them a solution. So here are five things to consider when you are writing blog posts. Writing Blog […]