search engine optimisation

Could Your Audience Determine Your Search Engine Optimisation Strategy?

When it comes to search engine optimisation, there are two primary considerations – what are the most common search terms and what do Google (and other engines) want from websites owners? With the right approach to both, you could be more successful at ranking better. Or can you? Often businesses will use one or two […]

truth image

Building Trust With Truth: Getting Your Facts Right

When it comes to creating content online you have to ensure that all your facts are correct. This is essential, without truth you can’t build trust with your audience and this creates significant problems. Trust is the cornerstone of the purchasing process and in the experience of your customers. When you misrepresent the truth, customers […]