Newsjacking is an effective content generation source. It is likely that as an expert in your field you will be paying attention to industry news and also keeping up to date with world news. Therefore newsjacking is just an extension of your normal actions.
Here are some of the reasons why you should newsjack:
Newsjacking Creates SEO Friendly Material
There have been significant changes in the way people use search engines to discover content they want. When search engines were originally created, users would write one or two words into the search box. Now they are typing in entire sentences. E.g. “newsjacking” is now becoming “how do I use newsjacking for my business?”
For news stories this can be as simple as the user typing in “XX wedding plans cancelled” or “XX looses 20 million in takeover bid failure.” If these are big stories in the current media, numerous users will be searching these terms. By newsjacking, you can include these terms within your content and gain a share of the audience searching for them.
It Creates Compelling Content
Nothing is more compelling than a current story. As individuals, humans generally like to gossip. Therefore content about a current event is going to engage your audience very quickly, much faster than other generic topics.
It Creates Varied Material
Reading the same style of content every week can become tedious for your audience. If this is the case, newsjacking can ensure that you have a little variety in your blog, retaining your readers’ interest.
It Demonstrates You Are Part Of The Wider Community
If you regularly post about what is happening at your company then this is your opportunity to demonstrate that you are part of the wider community. Audiences respond better to this style of marketing and therefore you can gain appreciation from your readers.
It Extends Your Marketing Reach.
Newsjacking allows you to reach consumers who have not previously been known to you. Getting your brand on their screens allows you to create new relationships which can develop into business opportunities and eventually further marketing opportunities.
It Develops Audience Loyalty
Should you be able to produce enough content in this manner, audiences will learn to arrive at your site before they visit your competitors. This loyalty will be translated into sales and sharing.
It Can Spark Conversation
Audiences are more likely to respond to news items than they are to quality advice articles. Sparking conversation with your audience allows you to engage with them and highly engaged audiences are more likely to buy products and services from you.
It Helps Vary Your Topics
Content that is continuously on the same topic can be very distracting for your audience. While it may cement your niche, it will turn your customers away because they will be bored with the same information.
It Provides Evidence Of Your Expertise
Giving your opinion on topical news items is one of the best ways you can to prove your expertise in your industry. This is one of the reasons why media agencies are always seeking out business leaders and experts to help them discuss stories. If you can establish your industry authority for one story, in the long term you will be the go-to person for these media agencies.
Newsjacking is one of the best ways for your business to gain attention for itself as has been described above. Not only can it increase your visibility online in the short and medium terms, but it can help establish you and your business as an expert in your industry. This can help you in the long run with further great PR opportunities.