Search engine optimisation is an important part of your online marketing. Without the right elements in place you will see your search engine optimisation efforts return poor results.
Many businesses make numerous mistakes when it comes to developing websites. Instead of creating high ranking sale platforms, they create good looking sites with little SEO. Therefore, businesses need to consider what they can do to improve their search engine optimisation. Here are some of the common elements you can easily fix.
Images are very important when it comes to attracting attention for your brand. Yet many businesses believe they are only important for their visual appeal. In reality, images can improve the search engine optimisation of a page through the use of keywords inserted into the various tags associated with the image.
For instance, you will want to use the keyword in the title, alternate text and caption. Titles must be connected like URLs and it is important to use hyphens (-) rather than underscores (_). Underscores are a connector to Google, while hyphens separate words.
Links are very important when it comes to giving creditability to your website. Linking to high authority sites like Forbes, The New York Times, etc allow search engines to know your site is a valuable resource for internet users. This improves the trust they have in your website and boosts its search engine optimisation score and the PageRank.
It is important your links have valuable anchor text too. Here are three quick pieces of advice to check for in your links.
- Don’t have “Click here”, “Find out more” or “read this post”. Google sees these as low quality anchor texts.
- You could use brand names (like above) or direct URLs if you are going to a homepage that has a short URL and the reader can understand where they are being directed to (i.e. www.google.com).
- Describe what they can expect on the page where the link directs them to.
The Correct Headings
Ensure your heading text is in H1 and that all subheadings are in H2 tags. This is very important when it comes to search engine optimisation. Improve the search engine optimisation quality of the page by inserting the keyword into at least one of the subtitles. If you are struggling to find an appropriate place try changing your conclusion to being “Final thoughts on....” or “Our Findings on...”.
Content Google Wants To See
Google wants to know your website has the correct legal terms and notices. It believes sites containing these are more reliable and are more interested in providing a good service to visitors.
Regularly Updating Your Blog
Google loves fresh content; therefore it is important that you regularly publish new content on your blog. This has to be done on a regular basis (i.e. at least once a week) for your search engine optimisation to receive any significant boost.
Google trusts sites that have their domain registered for a long time. If you register your site for less than one year Google will think that your site is only intended for a short time and will often assume you are attempting some blackhat search engine optimisation techniques.
Therefore, consider registering your domain for at least two years and regularly renew the domain registration.
Search Engine Optimisation Conclusion
Search engine optimisation is an important part of building your website. With 80% of all traffic being directed from search engines for most small businesses, it is important your search engine optimisation efforts are as thorough and complete as they can be. Using the list above, start to make improvements to your site’s PageRank and see traffic, leads and revenue increase.