If you are a well known celebrity or a famous brand, your blog is going to be particularly active almost from the start. The rest of us have to build our blog following from scratch. Having started numerous blogs for clients about different topics, despite the initial rush when you begin to publish content, in the early days it can seem lonely.
In the long term you should start to see an improvement in your blog traffic as you begin to publish content and promote your blog. However, there are times when it just doesn’t happen. Here are some of the reasons why this could occur.
1. You Don’t Publish Content On Time
There is little evidence on how often you should publish content on your blog. Evidence has been presented that the more often you publish content, the more traffic and leads you generate but that doesn’t demonstrate if your ROI will be better. At the same time, if you publish content too often; you could end up limiting the content’s quality.
Therefore, concentrate on your quality and ensure you are keeping to your blog’s schedule. Publish content at the same time each week. This will ensure that your audience will know what to expect and when to visit your blog for new content.
2. The Quality Of The Content Is Not Good
Writing is a skill and an art and not everyone can write well. You need a good team behind you to ensure content is of a high quality. Hire a professional blog writer or employ a blog manager to keep your blog articles aligned to your brand’s message and expertise.
3. Not Enough Promotion
If you build it, they will not come – not unless you tell them that you’ve got something to show them. Therefore, you need to promote the content you’ve published on social media, PPC, SEO and email marketing.
4. Poor SEO Implementation
Your search engine rank is very important. Some businesses claim that 80% of their traffic can be generated from Google and other search engine sites. Therefore, you’ve got to make sure that each post you are writing is fully optimised for search engines. There are over 200 factors to consider but the most important are:
- Relevant keywords.
- Good site performance.
- High quality content.
- Good social signals.
5. Your Site Is Slow
Load time can really turn visitors away. One third of your visitors will leave your site if it doesn’t load within four seconds. You can use sites like GT Metrix to check your website speed and see where you can make improvements.
6. Your Site Is Not Mobile Friendly
More people are now using mobile devices to browse the internet than desktops. If your site isn’t responsive and doesn’t appear great on a mobile device, you could lose audiences, possibly forever.
7. Your Titles Aren’t Great
The title is what attracts the audience to read it. Therefore you must publish content that has great headlines and also good subheadings. Use some of these top marketing words to get more opens and clicks.
8. The Content You Publish Does Not Have Great Visuals
Your visuals are important. They can tell a story better than 500 words can and can enhance your text. Always seek the best visual content you can afford and, if you can, use more than one image in each post.
9. You’re Not Engaging Readers
If your readers take the time to engage with you, they’ll want to have some response. Therefore, ensure you respond to comments and acknowledge what they say. Otherwise they won’t return and your blog will have one less follower.
There are many different reasons why you no one is reading your blog when you publish content. Look at the reasons above and see if you are making any of those common mistakes. Then take steps to make improvements.
How do you attract readers to your blog? What tactics do you use?
Let us know in the comments below.