We’ve always said that digital marketing is one of the best ways to connect with your audience. It is very personal, cost effective and a little effort can last a long time; though not every campaign works out the way you expect. Sometimes, a campaign can fail outright.
This can be very frustrating, but there are opportunities to spot when a campaign will not live up to expectations. Here is our list of signs you should be on the lookout for and what you can do to improve the outcome of your campaigns.
1. Inconsistent Publishing
The success of digital marketing campaigns relies on several elements and one which many businesses fail upon is consistency. If you aren’t keeping to a strict publishing schedule then you aren’t letting potential customers know you are reliable and they won’t trust you. This can result in a loss of traffic and a reduction in lead generation.
To solve this, create a plan when you are always ahead of your schedule by at least a couple of weeks.
2. Reduction In Interaction
When campaigns start there is often a hype of excitement and your audience share and comment happily. After a while, the interaction rate can start to subside and you lose the effectiveness of your campaign. There could be a number of reasons for this:
- The content is boring for your audience.
- The content is not relevant to your audience.
- The content does not match your offer.
- The audience does not trust your content.
All of these are pretty tough to turn around but they relate to ensuring your message is aligned to your audience and your offers. By ensuring your content is entertaining and meaningful to your audience and aligning it to your final offer you can resolve this. You can also improve interaction rates by making sure your content follows best practices, including posting at optimum frequencies.
3. Followers Aren’t Growing
For a healthy social media campaign you need to consistently be adding to your following list. These followers must be relevant to your industry and be active (i.e. they shouldn’t be bought). At times, if you don’t have the right content being published or the right follower interaction, you will not grow your following and in some cases your following may drop.
To combat this you need to consider other ways to grow your following. This might include updating your strategy.
4. No One Is Reading Your Content
Whether it is your email marketing messages or your blog content, your digital marketing content is worth its weight in gold and then some. However, if no one in your intended audience is reading your material it is practically worthless.
Here are several ideas to get your audience reading your material:
- Improve the page’s SEO.
- Advertise your content on other platforms (i.e. social media).
- Rethink your titles to make them more appealing to your audience.
- Add your content to sharing sites (i.e. Bizsugar).
5. You Put Off Completing Projects
One of the biggest signs that your digital marketing campaigns are failing is when you aren’t actively doing the tasks involved in producing content. This can lead to and be caused by several of the above problems.
The end result is usually that instead of a lacklustre campaign that is inconsistently produced – you give up. The best solution for this is to find yourself a digital marketing mentor who can help you discover why you campaigns aren’t producing the best results and to keep you on track with your publishing schedule.
Is Your Digital Marketing Strategy Failing?
Digital marketing is a great way to grow your business but you need to be consistent to build trust and attract your audiences with the right content and strategy. Any of the signs above can demonstrate you aren’t meeting your audience’s expectations and that you need a shift in your digital marketing campaigns.