For whatever reason, you’ve started a home business. It could be that you want to fit work in while the kids are at school or you want to go it alone for a more flexible lifestyle. Whatever the reason; you still suffer from the same challenges that other businesses suffer from. One of the greatest challenges is getting found online. This is where a digital marketing consultant can help. But are they worth the financial and time investment?
A Digital Marketing Consultant Can Help You With Modern Best Practices
If you want to create a modern website or update it with the latest SEO techniques, then you could go down to your local library and loan out a book. However, when it comes to many aspects of online marketing, the books in the library are out-of-date. Using SEO techniques from 2010 is almost pointless, as Google has implemented several updates since then.
With a digital marketing consultant you will get the latest best practices because it is in their own best interest to know what is current and what is not. If they gave you bad advice and your business failed, then you would be unlikely to return and would probably not leave them a positive review. This can damage their reputation and threaten their business’ existence.
On a positive side, if they make your business a success, a digital marketing consultant can use their work with you as part of their marketing campaigns, demonstrating their skills and experience.
A Digital Marketing Consultant Can Connect You
One of the best advantages of using a digital marketing consultant is that they can help you generate a lot of connections either by finding you opportunities to be quoted on other websites, connecting you via social media or finding promotional opportunities through other networks.
Each one of these activities increases the chances of you being found by customers who are interested in your brand and its services.
A Digital Marketing Consultant Can Help You Develop Your Brand
When you are starting out, it is likely your brand identity is limited and there is little opportunity for you develop this independently if you are outsourcing all your marketing. This means that sometimes your brand image can be influenced in ways that are unfamiliar or unaligned to your cultural objectives which are very important to your continued success.
With a digital marketing consultant, they can help you develop a brand image that is perfect for you and helps you distinguish your brand from others. This can be more important than some may think. A brand that is different is more attractive to consumers and can be recognised more easily when seen in a crowded marketplace.
At the same time, the digital marketing consultant can warn you when you are creating material that flows against your brand image.
A Digital Marketing Consultant Can Be More Cost Effective
When you are buying blog writing and social media services, the costs can add up to hundreds, if not thousands of pounds per month. To make this up you need to be selling substantial numbers of products, especially if you are an online shop selling through ebay and Amazon.
A digital marketing consultant can offer advice and guidance, so you do the majority of the work but therefore save significantly on costs.
For instance, the blogging and social media services from TwoFeetMarketing cost £299.98 per month. However our consulting subscription services cost £10 per month. The difference is completely staggering, but it offers companies an avenue to be more cost effective and generate their own campaigns. It is also good for businesses with limited funds; £10 per month is easier to recoup in sales than £300 per month.
A digital marketing consultant is one of the best investments your home business can make. It can help you save on costs and develop your brand. Using the right service is important and you should talk to the digital marketing consultant before you sign up with their services. Check that they have the right experience for your home business or whether they are someone you can get along with.
Do you use a digital marketing consultant? What do you think the advantages are?
Let us know in the comments below.